Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...

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SXSW 2016: A Recap On Trends And The Evolution Of Human-Computer Communications

To paraphrase Lord Tennyson, in the Spring a young man’s fancy lightly turns to thoughts of creative inspiration. Which at Godfrey means a trip to Austin, Texas, for the annual South by Southwest® (SXSW) Interactive Festival . For the past five years, we’ve attended SXSW to participate in the conversations around trends at the intersection of culture and digital. Here’s a recap of the top ...

C-Level 2016 Marketing Study: Data access

This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?” Outside of marketers having more access to financial data than any other desired data source, unfortunately, there is not one ...

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Harnessing the Power of Social Media Data to Generate Oncology Insights

Cancer patients are increasingly going online to share their experiences as well as hopes and fears for the future. Much of the content generated by patients, caregivers, and HCPs can be used to help us understand the cancer journey. As part of our Oncology Insights series, we aim to uncover the statistics, trends, and pearls unique to each type of cancer. We use the JUICE ...