R & R Partners

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Posts by R & R Partners

Big Brands See Value in Good Behavior

This year, during the Super Bowl, some brands are shifting their focus from their products to messages about the use of their products. In simpler terms, they are learning to align consumer values to that of the brand. Colgate plans to air a spot to remind its customers to turn off the tap while brushing their teeth. The brand was looking for a way to ...