Slack and Company

As one of the first integrated marketing communications agencies, we were doing global IMC since way before it was cool.

Posts by Slack and Company

are-b2b-and-b2c-marketing-converging-hardly
0

Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...

Whither might we be bound?

What might our b2b agency look like in five years? That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years). Here's what I said in 250 words: What will we look like in ...