Super Power Ink

At Pennsylvania-based Godfrey, experiments utilizing the superpowers of conductive ink are underway. The Worldwide Partners agency has proven that by presenting the familiar in a bold new way, they can create experiences just as compelling as Virtual Reality—and add even a bit more magic. Godfrey is already utilizing VR to create an entirely unfamiliar experience as in their jaw-dropping work for client JLG at the ...

B2B Live Streaming?

Read the latest from Slack and Company's Chief Digital Officer Rich Dettmer. In his blog post for the Chicago-based Worldwide Partners agency, Rich examines whether live streaming is the next hot channel for Digital B2B marketing. While his Slack and Company media counterpart, Terry McDermott advocates for the edited visual message in his blog post, to better reach the business audience—which he says is not ...

Disruption by Social Deviant, Predictor & Old Guy

Big Picture As a part of the unparalleled level of collaboration, this year’s World Meeting in Jamaica brought partners from around the globe together to learn and network. The meeting content was disruption as inspiration from the likes of a self-proclaimed social deviant, old guy and super human predictor, among others. It was collaboration in the form of the first ever Town Hall session where ...

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Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...

C-Level 2016 Marketing Study: Data access

This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?” Outside of marketers having more access to financial data than any other desired data source, unfortunately, there is not one ...

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How Partner Godfrey is using VR to create a jaw-dropping trade show experience

There’s no question that Virtual Reality (VR) is a white-hot technology right now. Vendors like Google, Samsung, Ricoh and Facebook are all addressing various solutions to production, publication and consumption of VR content. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients. JLG uses a great deal of photography ...

Whither might we be bound?

What might our b2b agency look like in five years? That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years). Here's what I said in 250 words: What will we look like in ...