+8 Olympians For MINI

Worldwide Partners agency, Butler, Shine, Stern & Partners - BSSP's newest "Defy Labels" campaign for MINI shares personal stories from eight Olympians and former Olympians demonstrating the power of the human spirit to succeed. Articles in Media Post,  Ad Age, and Creativity magazine explain how the campaign features the personal stories of tennis player Serena Williams, boxer Claressa Shields, fencer Ibtihaj Muhammad, volleyball player Jake ...

Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

Big Brands See Value in Good Behavior

This year, during the Super Bowl, some brands are shifting their focus from their products to messages about the use of their products. In simpler terms, they are learning to align consumer values to that of the brand. Colgate plans to air a spot to remind its customers to turn off the tap while brushing their teeth. The brand was looking for a way to ...