2016 Millennial Study

In the first quarter of this year, Moosylvania commissioned their fourth annual millennial study to learn more about favorite brands and digital behaviors. The study was recently released by the Worldwide Partners agency located in Missouri, and featured in Business Insider: “Millennials Reveal 100 Brands They Love.” This year’s 1,500 surveys build upon the previous 4,500 consumer responses, out of which Mooslyvania has dug into ...

B2B Live Streaming?

Read the latest from Slack and Company's Chief Digital Officer Rich Dettmer. In his blog post for the Chicago-based Worldwide Partners agency, Rich examines whether live streaming is the next hot channel for Digital B2B marketing. While his Slack and Company media counterpart, Terry McDermott advocates for the edited visual message in his blog post, to better reach the business audience—which he says is not ...

Optimize YouTube

When it comes to social media marketing, more and more marketers are recognizing the role YouTube plays. “Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based.  52% of marketing professionals worldwide name video as the type ...

Save The Date

When you get a chance to meet with colleagues at a Worldwide Partners regional meeting, there is an opportunity for learning as well as an exchange that boosts business. In the words of your partners, “Rich content and great opportunity to meet with other partners.” “Good speakers, great possibilities for interacting.” “Speakers were engaging and relevant.” Please take a moment to mark your calendars for ...

Disruption by Social Deviant, Predictor & Old Guy

Big Picture As a part of the unparalleled level of collaboration, this year’s World Meeting in Jamaica brought partners from around the globe together to learn and network. The meeting content was disruption as inspiration from the likes of a self-proclaimed social deviant, old guy and super human predictor, among others. It was collaboration in the form of the first ever Town Hall session where ...

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Content Failure: Are You About to Implode?

“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy could be the beginning of the end of your company. Find out how you can tackle your content conundrum — without imploding. Recently, Tom Scherer and I attended our independent agency network’s North America meeting in Chicago. Any time ...