WE Launches Lufthansa

WE Marketing Group created Lufthansa’s first TV commercial in China as a touching father and son story. In the spot created by the Worldwide Partners agency, the two men face a daunting dilemma resolved by an airport surprise that makes hearts fly. WE’s local insight on the successful middle class target audience centers around a Chinese virtue known as “Xiào” (孝): children’s duty to care ...

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Meet Amex

Meet Worldwide Partners agency, Amex Team in Thailand. Varunee Charoennont, Chief Executive Officer of Amex, which is a full-service integrated marketing communications agency with 70 employees, provided us with an inside look at the shop and their work. Explains Varunee, “We service mostly B2C clients. Some of the major clients we handle include Bangkok Life Assurance, a leading provider of life insurance. A public limited ...

Super Power Ink

At Pennsylvania-based Godfrey, experiments utilizing the superpowers of conductive ink are underway. The Worldwide Partners agency has proven that by presenting the familiar in a bold new way, they can create experiences just as compelling as Virtual Reality—and add even a bit more magic. Godfrey is already utilizing VR to create an entirely unfamiliar experience as in their jaw-dropping work for client JLG at the ...

2016 Millennial Study

In the first quarter of this year, Moosylvania commissioned their fourth annual millennial study to learn more about favorite brands and digital behaviors. The study was recently released by the Worldwide Partners agency located in Missouri, and featured in Business Insider: “Millennials Reveal 100 Brands They Love.” This year’s 1,500 surveys build upon the previous 4,500 consumer responses, out of which Mooslyvania has dug into ...

Nominated To Win

With 27 nominations in 20 categories, the creative minds at The Union Advertising in Scotland are preparing for the 2016 Scottish Creative Awards.  The Worldwide Partners agency is especially pleased to note that 11 clients have received multiple nominations. Worldwide Cancer Research (2), Food Standards Scotland (5), VisitScotland (4), PoppyScotland (4), Caledonian Brewery (2), Children's Hearings Scotland, ScotRail, Quality Meat Scotland, Len's Self Storage, Skyscanner ...

Burning Live Event

As a part of their participation in paradigm-shifting and inspiring events such as SXSW, Ad Week in New York, and The Cannes Lions, The Group was represented at Burning Man 2016. The Worldwide Partners agency in Brazil sent trade manager, Ana Paula Boyadjian to the 2016 Burning Man. Held in the US at Black Rock desert, Nevada. The 80,000 participants to the counterculture celebration, carry ...

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Meet Mandate

Get to know Worldwide Partners agency, Mandate Communications (S) PTE LTD in Singapore from it’s below-ground beginnings to the heights of today—forty years from the agency’s inception. We caught up with Ms. Chew Lee Ching, Mandate’s Managing Director to find out more about this powerhouse communications agency that started as an in-house advertising arm. Ms. Chew Lee Ching begins her introduction with a story, “Recently, ...

Collaboration: Ardmore & WE

In May and June 2016, working with Worldwide Partners China-based agency, WE Marketing, Ardmore Advertising, the Worldwide Partners agency located in Ireland, provided full strategic PR and media relations to support HNA Group’s corporate outreach activities in the UK (London), Ireland (Dublin) and Europe as a part of it’s FDI growth programme in these markets.  The Worldwide Partners collaboration also included design, production and event ...

Leaders & Graduates

Congratulations to Ilka Vogtmann. Chief Creative Officer, Wächter & Wächter Worldwide Partners on her graduation from the Berlin School of Creative Leadership.  Ilka received her Executive MBA form the Berlin School, as well as receiving the Michael Conrad Outstanding Thesis Award 2016. We caught up with Ilka about her participation in the program and the impact it has had on her.  “When I started the ...

High-Profile PROVID

If you know advertising creativity, you know the publication, Lürzer's Archive, no matter where you live in the world. The magazine consistently recognizes outstanding creative around the globe. Worldwide Partners agency PROVID in the Ukraine are in Lürzer's Archive for their work with client European Bank for their Reconstruction and Development energy efficiency project called IQ Energy. The mention is specifically for a key visual ...