Super Power Ink

At Pennsylvania-based Godfrey, experiments utilizing the superpowers of conductive ink are underway. The Worldwide Partners agency has proven that by presenting the familiar in a bold new way, they can create experiences just as compelling as Virtual Reality—and add even a bit more magic. Godfrey is already utilizing VR to create an entirely unfamiliar experience as in their jaw-dropping work for client JLG at the ...

2016 Millennial Study

In the first quarter of this year, Moosylvania commissioned their fourth annual millennial study to learn more about favorite brands and digital behaviors. The study was recently released by the Worldwide Partners agency located in Missouri, and featured in Business Insider: “Millennials Reveal 100 Brands They Love.” This year’s 1,500 surveys build upon the previous 4,500 consumer responses, out of which Mooslyvania has dug into ...

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MarTech’s Yin and Yang: C-level Marketers’ Survey Cites Access to Analytics as their No 1 Barrier

Jeff Winsper, founder and President at Black Ink ROI discusses findings of their recent survey that show trends of their budget preferences, challenges, and opportunities Yang: MarTech is needed to support customer-centricity. Yin: It is their weakest internal capability to pay it off. Marketers have long yearned for creating the best possible consumer experience, supported by a strong brand promise, regardless of the industry they ...

Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...

C-Level 2016 Marketing Study: Data access

This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?” Outside of marketers having more access to financial data than any other desired data source, unfortunately, there is not one ...