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Harnessing the Power of Social Media Data to Generate Oncology Insights

Cancer patients are increasingly going online to share their experiences as well as hopes and fears for the future. Much of the content generated by patients, caregivers, and HCPs can be used to help us understand the cancer journey. As part of our Oncology Insights series, we aim to uncover the statistics, trends, and pearls unique to each type of cancer. We use the JUICE ...

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier

TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. The TV trade body's report showed that advertisers spent a total of £5.27 billion on spots, sponsorships and product placement on TV in 2015, a 7.4 per cent increase from 2014. It is the sixth consecutive year of growth for the sector. This has been driven in part by ...