Last Chance

If you missed it before, here it is: the absolutely last chance to get in on the Worldwide Partners Panel:  Winning The New Business Game at the North America Region Meeting in Portland, Oregon September 25-28, 2016. Along with a whole meeting’s schedule of sessions and speakers that will propel you forward, comes this one focused on effectively using tools for new business.  With search ...

Win New Business

According to surveys conducted by RSW/US, an outsourced agency lead generation and new business development firm, 66% of advertising agencies do not have a new business development plan. And of the 44% purported to have a plan, that plan may be as loosely defined as “keeping our eyes open” or just not letting new business sources dry up. In the words of Antoine de Saint-Exupéry, ...

Optimize YouTube

When it comes to social media marketing, more and more marketers are recognizing the role YouTube plays. “Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based.  52% of marketing professionals worldwide name video as the type ...

Partner Profile: Asahi Advertising

Asahi Advertising Inc. was established in 1924, as the advertising agency for Asahi Shimbun in the Taisho era at the dawn of advertising business in Japan. The company later expanded operations to provide various publicity solutions and became a comprehensive advertising company during Japan’s economic boom. A part of Worldwide Partners since 1992, the agency is a part of the B2B and Healthcare sub networks. ...

High-Profile PROVID

If you know advertising creativity, you know the publication, Lürzer's Archive, no matter where you live in the world. The magazine consistently recognizes outstanding creative around the globe. Worldwide Partners agency PROVID in the Ukraine are in Lürzer's Archive for their work with client European Bank for their Reconstruction and Development energy efficiency project called IQ Energy. The mention is specifically for a key visual ...

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Agencies of Change

  Join Worldwide Partners Inc., at the 2016 North America Region Meeting, September 25-28, 2016 in Portland, Oregon. With a focus on becoming a change agent for future success, the meeting will assist partners in identifying opportunities and prioritizing them—to create and sustain change. Topics ranging from trends to talent are designed to inform and inspire agency leaders to establish a framework for how they ...

+8 Olympians For MINI

Worldwide Partners agency, Butler, Shine, Stern & Partners - BSSP's newest "Defy Labels" campaign for MINI shares personal stories from eight Olympians and former Olympians demonstrating the power of the human spirit to succeed. Articles in Media Post,  Ad Age, and Creativity magazine explain how the campaign features the personal stories of tennis player Serena Williams, boxer Claressa Shields, fencer Ibtihaj Muhammad, volleyball player Jake ...

Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

Association Connection

In Brazil, The Group now has an office in São Paulo as part of the meeting rooms of the Brazilian Association of Advertisers (ABA).  Fernando Guntovitch, partner and CEO of Worldwide Partners agency, The Group, plans to use the space for strategic meetings, project presentations and meetings with specialized suppliers and customers. But first priority will be to advertisers who can enjoy personalized pampering, blocks, ...

MeringCarson

Campaign US magazine called them the best agency you’ve never heard of. A Worldwide Partners network agency since 2012, we know you have heard of MeringCarson. In fact, you have probably met someone from the agency at a meeting and given them a hand with an assistance request. When you read the full Campaign article, you will learn how the Sacramento-headquartered  agency got involved with ...