Business Insights: Featured Insights

Marsh Chief Client Officer, Pete Costanzo makes the point that agencies need to know who they are and be true to their core values, now more than ever.

posted 01/13/2010 - 9:49am

Managing and exceeding client expectations and providing expert counsel is part of the agency and design firm DNA. We probably all believe we do it well. And we know the relationship between agency and client represents the cornerstone of any success formula.

posted 09/25/2009 - 10:07am

The age of green products and green marketing is upon us. From cold-water detergents to more energy-efficient light bulbs, brand marketers are moving to market green products that promise progressive value, while consumers are recognizing that this value is worth paying for.

posted 07/01/2009 - 11:02am

In light of the recent packaging redesign fiasco Tropicana endured and the questions surrounding the twenty seven page justification for the Pepsi redesign, it seemed timely to ask why these two iconic brands didn’t hire brand identity and package design firms for these highly visible initiatives

posted 03/18/2009 - 9:00am

If you care about improving the health and well-being of individuals and communities, you are undoubtedly facing a challenging year ahead.

posted 01/21/2009 - 10:14am

As the dark clouds of global recession begin to sprinkle the first drops of icy rain on the ad industry our focus turns to the horizon and the industry’s longer-term prospects.

posted 12/03/2008 - 11:09am

Trends in retail marketing have certainly been focused on communication of product benefits, equities and events through digital methods...

posted 11/24/2008 - 2:45pm

In these challenging economic times, discretionary marketing spend is a thing of the past and every tactic is being scrutinized more closely for a return on investment.

posted 11/21/2008 - 7:50am

One of the biggest challenges of agencies is not just how to get new clients but how to retain their business over the long term.

posted 11/13/2008 - 2:29pm

Put together the words “Middle East” and “advertising” and what comes to mind are the industry stereotypes, cultural restrictions, uniform creative designs, finding the right people, and the lack of reliable market research.

posted 11/10/2008 - 8:41am