partners lend their expertise
Business Insights: Insight Archive
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Seamless Partnering: Effective Client Retention Strategy
- Author: Richard G. Yang
- Agency: Catalytx, Pasig City, Philippines
One of the biggest challenges of agencies is not just how to get new clients but how to retain their business over the long term.
posted 11/13/2008 - 2:29pm
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Advertising Trends in the Middle East - A Look Towards 2009
- Author: Imran Jaffrey
- Agency: Focus Advertising Middle East, Jeddah, Saudi Arabia
Put together the words “Middle East” and “advertising” and what comes to mind are the industry stereotypes, cultural restrictions, uniform creative designs, finding the right people, and the lack of reliable market research.
posted 11/10/2008 - 8:41am
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Internet-only companies better watch out. TV will be the master of multi-platform delivery. That will play well with consumers, and create new consumer-engagement opportunities for marketers, as the newest, new media.
posted 08/25/2008 - 2:14pm
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China Advertising: The Beginning of a Golden Age
- Author: Viveca Chan
- Agency: WE Marketing Group, Beijing, China
The middle class in China is booming, and the super rich are getting younger and more educated. Urbanization will continue to grow, driving consumer spending and income.
posted 05/14/2008 - 8:22am
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Stop Talking About Media. It’s the Mode That Counts.
- Author: Rick Milenthal
- Agency: Engauge, Columbus, United States
We visited people’s homes in Columbus, Ohio (a test marketing Mecca) to do the unthinkable: mess with their media. We found out that when they spend time with media they do it with a purpose, goal, or need that drives their behavior.
posted 05/14/2008 - 8:17am
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Navigating Your Brand Through Treacherous Channels
- Author: Bill Field
- Agency: Mintz + Hoke Communications Group, Avon, United States
Today brands run a maze-like gauntlet called their “channel partners.” Ignore the “channel” at your own risk.
posted 05/10/2008 - 1:45pm
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Latest Trends in Event Marketing: The Evolution of Brand Experience as a Master Concept for Brands
- Author: Raphael Costa Neves
- Agency: The Group Comunicacão Ltda., São Paulo, Brazil
Consumers fill stores because they are urging to interact, experience what the brand is presenting to them.
posted 05/10/2008 - 1:40pm
