Minneapolis agency Preston Kelly extends its reputation as a leading agency in the healthcare market by being named agency of record for Catholic Health Initiatives (CHI) of Englewood, Colo. following a national search.
CHI selected Preston Kelly as its strategic marketing partner to build national recognition for the CHI brand as well as to feature key service lines.
“We have great respect for CHI’s faith-based approach to healthcare,” said Chuck Kelly, Chief Executive Officer at Preston Kelly. “We are honored to be selected as agency of record for one of the largest and fastest growing health systems.”
CHI generated revenues of almost $13.9 billion in fiscal year 2014. It operates in 19 states and comprises 105 hospitals; community health-services organizations; accredited nursing colleges; home-health agencies; and other facilities that span the inpatient and outpatient continuum of care.
CHI adds to Preston Kelly’s experience in the healthcare category, joining Medtronic, HealthPartners, Make It OK, Gundersen Health Systems and Be The Match. Additional Preston Kelly clients include InSinkErator, Elkay, Mall of America, Nickelodeon Universe and the YMCA, among others.
About Catholic Health Initiatives
Catholic Health Initiatives, a nonprofit, faith-based health system formed in 1996 through the consolidation of four Catholic health systems, expresses its mission each day by creating and nurturing healthy communities in the hundreds of sites across the nation where it provides care. One of the nation’s largest health systems, Englewood, Colorado-based CHI operates in 19 states and comprises 105 hospitals, including four academic health centers and major teaching hospitals and 30 critical-access facilities; community health-services organizations; accredited nursing colleges; home-health agencies; and other facilities that span the inpatient and outpatient continuum of care. In fiscal year 2014, CHI provided $910 million in charity care and community benefit — a nearly 20% increase over the previous year — for programs and services for the poor, free clinics, education and research. Charity care and community benefit totaled more than $1.7 billion with the inclusion of the unpaid costs of Medicare. The health system, which generated revenues of almost $13.9 billion in fiscal year 2014, has total assets of $21.8 billion.
About Preston Kelly
Preston Kelly is a full-service, independent marketing agency that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 25 Most Effective Independent Advertising Agencies in the country by Effie Worldwide. Preston Kelly is a past recipient of Advertising Age’s Midwest Small Agency of the Year award and Radio Mercury Awards’ Integrated Campaign of the Year award. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit prestonkelly.com, become a fan on Facebook or join the conversation on Twitter. You can also read its musings on the latest trends in advertising at Iconic Ideas Tumblr.