Network: Collaboration Stories Archive

• The Challenge: Wal-Mart wanted one agency to handle both regional and local work for five markets: Guatemala, El Salvador, Honduras, Costa Rica and Nicaragua.
• The Solution: Avance created a local structure – 5 agencies locally within one region – which provided a unified front.
• The Results: Avance was granted the AOR title for Wal-Mart Central America for an 18-month period.

posted 08/26/2008 - 10:23am

• The Challenge: James Hardie to introduce their composite siding and backer-board tile products into Europe.
• The Solution: The campaign included a new website for the European region, trade advertising, sales literature for trade shows, point of purchase for building depots and tile shops, a corporate sales video, and direct marketing to targeted building- trade buyers.
• The Results: Because of the relationship among each James Hardie agency in Worldwide Partners, they were able to offer the client a seamless launch in less than 10 months ahead of schedule.

posted 07/21/2008 - 11:46am

• The Challenge: To increase UL's brand recognition, awareness of product safety and UL's public mission globally.
• The Solution: Rhea + Kaiser teamed up with partners in Japan and China, to locally adapt public safety topics and press materials
• The Results: Acting as the lead global agency, R+K and its partners garnered more than 477 million impressions worldwide.

After successful PR campaigns in the United States, Underwriters Laboratories relies on Rhea + Kaiser and Worldwide Partners to continue the momentum globally

posted 07/21/2008 - 11:28am

• The Challenge: To re-introduce Stagg/chili con carne to Australians.
• The Solution: Partner agencies team up in U.S./Australia to develop unique strategy/creative for Australia.
• The Results: Most successful re-staging in Hormel history; distribution up 50%, purchase preference doubled, awareness tripled.

posted 07/01/2008 - 4:08pm

• The Challenge: To quickly build a marketable database of job candidates.
• The Solution: To create a global brand identity that rolled-out in 22 countries.
• The Results: Brand established around the world. 750,000+ candidate registrations in Futurestep database.

"...one of the best known online recruiting brands..." Executive Recruiter News, September 2000

posted 04/22/2008 - 2:14pm

• The Challenge: Understand perceptual differences of fashion and color contact lenses between U.S./Europe to help Novartis introduce and own the category.
• The Solution: Partner-agency primary research within the network reveals European consumers less enthusiastic about category/brand than in U.S.
• The Results: Global Color of You campaign launched in U.S., U.K., Spain, Germany, France, Italy and Portugal via WPI.

Jeff Cohen, VP Global Marketing, "We have a terrific compilation of work and a globally consistent campaign."

posted 04/22/2008 - 1:44pm