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Raiffeisen Bank Aval - Launch Campaign
- Client: Raiffeisen Bank Aval
- Agency: PROVID
Raiffeisen Bank Aval - Launch Campaign
Context
Full chaos in communication of the category and lack of clear identification of bank brands.
Challenge
Announce the changes of Aval brand and create a positive consumer perception of these changes. Quickly create the new brand awareness and avoid the mess in it's perception.
Obstacles
At this stage the changes were only about the bank name.
Approach
Directly demonstrate the advantage of the bank name.
Results
The new brand awareness -33% in 2 months after the launch of the campaign which is a very high rate in a finance category.
TV Commercials
Case Study
