The WPI Team


Asia Pacific Regional Executive Director

Words 24/7

Voice 24/7

+65 9759 3845





Best Part of My Job:

Seeing partners grow

Most Proud Of:

Partners’ trust in me

Favorite Quote:

“I think crazy is good. We’re crazy, but we’re not stupid.” Jack Ma, Davos 2015.

“Heng knows the region, he knows the industry and he knows our network,” introduced Al Moffat, then-President & CEO, in 2008 when Heng was appointed to assume responsibility for the Asia Pacific Region.


Heng graduated with a first degree in Accountancy followed by six years of auditing experience and CPA-training in the City, and an MBA in International Business from the CASS Business School, City University, London. And for the past 30 years he has been putting those skills to good use managing and growing businesses and brands in Singapore and the Asia Pacific region.


He has been both a service provider in research group Nielsen and in traditional full-service advertising agencies, multi-media interactive agency and business consulting firms, as well as working in brand-owner organizations like F&N Group and Novartis, where he oversaw the business for Gerber and Ovaltine in the Asia Pacific Region.

other involvement

Today, Heng continues to be a member of the Worldwide Partners family as their Asia Pacific Regional Executive Director.