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Collaboration Stories Archive >>

collaboration stories: global agency network

Over $100 Million in Joint Business in 3 Years


Partner agencies turn to Worldwide Partners to expand current clients and win regional/international new business, ranging from middle-market companies to Fortune 500 multinationals.

  1. Worldwide Partners Becomes Lifeline for Global Beauty Brand


    client: Avon Global Fragrances
    agencies: kirshenbaum bond senecal + partners (New York) with regional hubs in UK & Brazil and 23 other partner/countries

    The Challenge: Establish a singular, global brand entity for $70 million account.
    The Solution: kbsp developed a global brand/creative platform based upon partners' global insights; partners adapted creative/media for local markets.
    The Results: Advertising across the U.S., Europe, Asia and Latin America built brand visibility and one brand with one voice.

    Full Story »
    Posted: Wed, February 9, 2011
  2. Partner Agencies Help International Contact Lens Manufacturer See the Light

    client: Ciba Vision
    agencies: kirshenbaum bond + partners, Worldwide Partners, Inc.

    The Challenge: Understand perceptual differences of fashion and color contact lenses between U.S./Europe to help Novartis introduce and own the category.


    The Solution: Partner-agency primary research within the network reveals European consumers less enthusiastic about category/brand than in U.S.


    The Results: Global Color of You campaign launched in U.S., U.K., Spain, Germany, France, Italy and Portugal via WPI.

    Jeff Cohen, VP Global Marketing, "We have a terrific compilation of work and a globally consistent campaign."

    Full Story »
    Posted: Tue, February 8, 2011
  3. Second Largest Glass Co. Goes Global For First Time

    client: Guardian Industries
    agencies: Carton Donofrio Partners, The Group Comunicacão, Wächter & Wächter and Focus Advertising

    The Challenge: Roll out SunGuard B2B glass products to very different markets globally
    The Solution: Research shows that needs of key local audiences should be addressed differently.
    The Results: Lead-agency Carton Donofrio in North American gains impressive results. Regional hub agencies in Brazil, Germany and UAE rolling launch out.

    Full Story »
    Posted: 02/08/2011
  4. Big Cat Launches in China

    client: Caterpillar
    agencies: RHEA + KAISER, WE Marketing Group

    The Challenge: Help Caterpillar launch over 100 rental stores in China.
    The Solution: Rhea + Kaiser enlisted WE Marketing Group in China to conduct focus groups, create culturally appropriate in-store materials, dealer kit and trade-show materials.
    The Results: Successful rental-store launch.Expanded client relationships as expressed by Caterpillar: “Brings Rhea + Kaiser’s expertise of equipment and industry knowledge together with access to people who know the culture of China.

    Full Story »
    Posted: 9/7/2010
  5. WPI Provides Local & Regional Services For Largest Global Retailer

    client: Wal-Mart Centro America
    agencies: Avance Epsilon Publicidad Halsband Worldwide Partners Target Publicidad

    The Challenge: Wal-Mart wanted one agency to handle both regional and local work for five markets: Guatemala, El Salvador, Honduras, Costa Rica and Nicaragua.
    The Solution: Avance created a local structure – 5 agencies locally within one region – which provided a unified front.
    The Results: Avance was granted the AOR title for Wal-Mart Central America for an 18-month period.

    Full Story »
    Posted: 8/27/2008