
client: Underwriters Laboratories
agencies: Rhea + Kaiser
The Challenge: To increase UL's brand recognition, awareness of product safety and UL's public mission globally.
The Solution: Rhea + Kaiser teamed up with partners in Japan and China, to locally adapt public safety topics and press materials
The Results: Acting as the lead global agency, R+K and its partners garnered more than 477 million impressions worldwide.
After successful PR campaigns in the United States, Underwriters Laboratories relies on Rhea + Kaiser and Worldwide Partners to continue the momentum globally.