Partner Winsper Selected as Brand Agency of Record for Carpet One Floor & Home
Independent Boston marketing firm Winsper, a Worldwide Partners member, announced that after a three month competitive review, it has been selected as the integrated brand agency of record for Carpet One Floor & Home, a CCA Global Partners company. Winsper successfully competed against several large agencies. Carpet One Floor & Home is a cooperative of floor covering retailers throughout the United States and Canada. New work will debut in the Spring of 2016.
WestJet recently took its “Surprise & Delight” series to a whole new level with the help of Las Vegas and R&R Partners! The “Ultimate Vegas Upgrade” was an action-filled experience for unsuspecting guests on board WestJet flight 1116 from Toronto to Las Vegas.
Former Nevada Congressman Steven Horsford’s R&R Resources+ Named Agency of Record for MGM National Harbor
Former Nevada Congressman Steven Horsford announced today that his firm R&R Resources+ will lead the brand marketing efforts for MGM National Harbor, the $1.3 billion gaming resort under development in Prince George’s County, Maryland. The project is scheduled to open in the second half of 2016.
Catholic Health Initiatives Names Partner Preston Kelly Agency of Record
Minneapolis agency Preston Kelly extends its reputation as a leading agency in the healthcare market by being named agency of record for Catholic Health Initiatives (CHI) of Englewood, Colo. following a national search.
Partner Mintz + Hoke spends a day building new houses with Hartford Area Habitat for Humanity
Recently the Mintz + Hoke team traded strategy sessions and concept development responsibilities for a day building new houses with Hartford Area Habitat for Humanity. While hanging sheetrock isn’t part of our daily responsibility for client brands, it turns out that building homes in the community and marketing communications have more in common than I thought.
Here are five lessons that we came away with and something I hope business owners will consider when evaluating a company-wide volunteer opportunity.
VisitScotland appoints partner The Union for global brand brief
VisitScotland, the national tourist board agency for Scotland, has appointed The Union to deliver a global brand campaign. The appointment comes after a competitive tender on the Scottish Government’s marketing roster.
Partner Winsper and Janome Reveal New North American Brand Strategy at ANA Business-to-Business Committee Event
Partner Winsper, a strategic marketing consultancy group, in partnership with Janome, the world’s premier manufacturer of sewing technology, is proud to share Janome’s new brand identity and demand generation campaigns at the ANA Business-to-Business Committee meeting today.
Partner Preston Kelly Wins Big In Two Interactive Awards Competitions
Preston Kelly announced the agency was recognized with awards for outstanding digital work on behalf of clients InSinkErator, Solutran, Medtronic and Northstar Canoes in the Horizon Interactive Awards Competition and Internet Advertising Competition Awards. Preston Kelly’s honors include:
Partner archer>malmo wins three Gold Awards at the 2015 District 7 regional American Advertising Awards
archer >malmo was recognized at the American Advertising Federation—District 7 annual regional American Advertising Awards April 10 in Knoxville, Tennessee, receiving three Gold and four Silver awards.
Partner Preston Kelly Launches Love + Medicine Campaign for Gundersen Health System
Partner Preston Kelly recently developed and executed an overarching brand positioning campaign for Gundersen Health System, an integrated health system headquartered in La Crosse, Wisconsin. Two years ago, Gundersen refreshed its brand identity, changing its system name from Gundersen Lutheran to Gundersen Health System. Preston Kelly’s challenge was to bring Gundersen’s brand promise to life (“where caring meets excellence”) in a way that distinguishes it from the competition.
Partner archer>malmo named a “Best Place to Work” by The Bark and Zuke’s dog treats
archer>malmo, the leading integrated marketing communications agency in the Mid-South, has been selected as one of three Best Places to Work by The Bark, a dog culture magazine. The award is presented by Zuke’s dog treats and annually highlights companies with the most dog-friendly workplace environments. To celebrate the achievement, archer>malmo’s office dogs will receive a year’s worth of healthy dog treats from Zuke’s.
Anticipated New-Business Activity Is The Key For Ad Agency Growth Globally
According to a global survey of independent advertising agencies of Worldwide Partners, Inc., 2015 is expected to be a year in which agency incomes and profits are flat, new-business activity is up, but client expectations about the overall business climate and ad spending are down.