Activate Taps Partner Agency WONGDOODY for National Campaign

Release Date: 07/29/2010

 LOS ANGELES – July 29, 2010 – Advertising agency WONGDOODY  has added Activate Drinks, a unique beverage which stores its vitamins in the cap, to its client roster following a competitive pitch for the business. The agency is charged with creating a retail, trade and consumer campaign that will include print and online advertising, as well as in-store, packaging design, social media and digital initiatives. Activate is currently sold in Arizona, California, Hawaii, Vermont, New Hampshire, Massachusetts and Nevada, and plans to roll out nationally by the end of the year. Estimated billings will be $7 – 10 million.

Executive creative director and partner Court Crandall, who recently joined the agency, spearheaded the effort.

“Partnering with a brand like Activate is one of those things that doesn’t come around often. As my first win on board with the team at WONGDOODY, it’s pretty special,” said Crandall. “This is a company with some very lofty goals and I believe our combination of creative problem solving, and digital, social and retail expertise will help drive them to national prominence within the next year.”

Founded by Anders Eisner and Burke Eiteljorg, Activate utilizes a patented dispensing cap in which vitamins are stored in dry powder form within the cap to ensure maximum freshness and potency. The vitamins are released and mixed into the water when the cap is twisted open.

“WONGDOODY has a terrific heritage with helping brands differentiate themselves in the crowded retail space. The passion, creativity and big-picture thinking that they brought to the table distinguished them from the others. We felt like they understood the core of our brand and how to translate that to our customers,” said Burke Eiteljorg, Activate founder.

“The Activate team has created a great product and has tremendous vision for the company’s growth,” said Ben Wiener, CEO, WONGDOODY. “Our depth of retail experience really helped us understand their needs and aided us in creating a strategy that will successfully make the Activate brand a household name.”

The first work by the agency is expected to launch this summer on a regional basis, with national executions by the end of the year.

About WONGDOODY

WONGDOODY is an independently owned full-service advertising agency with offices in Seattle and Los Angeles. Clients include Alaska Airlines, Autodesk, the Bill & Melinda Gates Foundation, ESPN, Mercury Insurance and T-Mobile. WONGDOODY has 147 employees and $166 million in billings. For more information visit www.wongdoody.com <http://www.wongdoody.com> <http://www.wongdoody.com <http://www.wongdoody.com/> > .