Posted: Fri, February 3, 2012
Partner agency The A Team in Taiwan Shines at The 34th Times Asia Pacific Advertising Awards
Posted: Tue, January 31, 2012
Foursqualor in London town
iMedia UK and Dean Browell from Partner Agency Feedback describes the issues of using Foursquare in London.
Posted: Tue, January 31, 2012
The many faces of social: A short study of identity in a world of many social channels
- by Dean Browell, EVP of Feedback
Posted: Mon, January 30, 2012
In Brazil, Partner Agency The Group Drives Volkswagen Into The Guinness Book
Posted: Fri, January 27, 2012
Partner Agency Engauge Appoints Teresa Caro as Vice President of Social Marketing
Posted: Wed, January 25, 2012
Partner Agency Halsband in Cosa Rica Wins Pitch for INAMU Womens Rights Campaign
Posted: Fri, January 20, 2012
WPI Advertising Confidence Index Stabilizes But Just 50% of Agency Managers See Better 2012
Asia Pacific- and Latin American-Based Shops Most Confident
Posted: Mon, January 16, 2012
New Powerball Commercial from Partner Agency Brushfire
is a Game Changer for New Jersey lottery
Posted: Thu, January 5, 2012
Partner agency Preston Kelly launches a health movement for the YMCA of the Greater Twin Cities
A 10-year working relationship with the YMCA of the Greater Twin Cities has helped generate strong membership results.
Posted: Thu, January 5, 2012
Partner Agency The Group Promotes The Creator of Instagram
Posted: Thu, January 5, 2012
Partner Agency R2C Group Secures #1 Ranking
Ad Agency Continues 10-year Streak on List of Top 25 List of Local Marketing Companies
Posted: Thu, January 5, 2012
From London, 23red Part Of Campaign To Help Smokers Quit
Posted: Wed, December 14, 2011
Winsper Joins Worldwide Partners, Inc.
Winsper becomes a partner of Worldwide Partners, Inc. the 10th largest global agency network
Posted: Mon, December 12, 2011
Top 10 Legal Issues for Marketers in the Coming Year
Keep These Hot-Button Issues on Your Radar for the New Year
By: Douglas J. Wood, Partner - Reed Smith, a preferred WPI Consultant
Posted: Tue, December 6, 2011
Fourbearers - how brands can take their own location by storm in the UK
By Dean Browell, PhD, executive VP, Feedback
Posted: Tue, December 6, 2011
Beware the digital savvy: A cautionary tale about ignoring general consumers
by Dean Browell from Partner Agency Feedback
Posted: Wed, November 23, 2011
WE Marketing Created Home Beauty Carnival for Bauhinia Paints
a New Marketing Approach to Drive Brand Experience
Posted: Mon, November 21, 2011
Partner Agency Tombras Groups Laura Bower interviewed on 11 O'Clock Rock
Posted: Mon, November 21, 2011
Independent Shops See Bad Moon Rising
Global poll reveals waning confidence in the economy - Adweek
Posted: Thu, November 17, 2011
Partner agency Feedback expands to London
Posted: Thu, November 17, 2011
Partner agency WE Expands Social Focus With partner agency Engauge
Posted: Tue, November 8, 2011
Partner Agency Resala in Egypt Produces Head Turning Outdoor For Nokia
Posted: Wed, November 2, 2011
Marketing in China's Lower Tier Cities
WE Marketing Groups' CEO and Chairman Viveca Chan participates on a panel in an episode of "Thoughtful China"
Posted: Thu, October 20, 2011
Georgia Aquarium Wins Association of Zoos & Aquariums Excellent in Marketing Award
Partner agency Ames Scullin O’Haire Brings Client’s Vision to Life
Posted: Wed, October 19, 2011
Partner Agency Traction Creative Celebrates VIFF’s 30th
Posted: Tue, October 18, 2011
o2ideas Takes Top Honors in National Creative Excellence Awards
For the third consecutive year, Birmingham-based o2ideas has taken top prizes in the national Creative Excellence Awards
Posted: Thu, October 13, 2011
Partner agency theAdkitchen to prepare menu for Abu Dhabi Al Oula
Posted: Tue, October 11, 2011
Partner Agency The Union Take Home The Chairman's Award at The Scottish Creative Awards
Posted: Thu, October 6, 2011
o2ideas Takes Top Honors in National Creative Excellence Awards
Posted: Mon, October 3, 2011
Strategic alliance between Adforce and partner agency de facto image building
Posted: Mon, October 3, 2011
Portland-based R2C Group Takes Home Seven Moxie Awards
Posted: Mon, October 3, 2011
Partner Agency Wellcom Drums Up Awareness For Client iDTGV In France
Posted: Tue, September 27, 2011
1472.it created by parter agency DGTmedia was awarded as best e-commerce site at the Interactive Media Awards in New York
Posted: Mon, September 19, 2011
R+K’s thought-provoking brand campaign for DePaul University brings teaching philosophy to life
Posted: Wed, August 17, 2011
Partner Agency 23red secures Atkins Nutritionals International account
Agency to create brand identity and communications strategy
Posted: Wed, August 10, 2011
Partner Agency WE Digital gains to run social media project for Kjeldsens Butter Cookies
Posted: Fri, August 5, 2011
Outside Magazine Names Partner Agency BSSP One of America's Best Places to Work in 2011
Posted: Tue, August 2, 2011
Partner Agency Asahi Advertising in Japan use WPI to Survey Global Perceptions about Post Earthquake Japan
Posted: Fri, July 29, 2011
23red creates ‘How many units in YOUR drink?’ BBPA unit-awareness poster campaign
Posted: Fri, July 29, 2011
Partner Agency 23red appoints ex IPA chief Hamish Pringle as strategic adviser
Pringle to advise on ‘Great Good’ offering for businesses and brands
Posted: Wed, July 27, 2011
The Salient Facts: Traction Creative and HealthyFamiliesBC.ca
Read the labels. Choose wisely. This one-two punch of friendly advice is the purpose of the newest campaign for HealthyFamiliesBC
Posted: Tue, July 19, 2011
Worldwide Partners Advertising Confidence Index: Agency CEOs Confidence Levels Stable Now, Gloomy for the Rest of 2011
Posted: Mon, June 27, 2011
Digital trends in the True North
Canadians are the most engaged online audience in the world and online ad spend is rising year-on-year. Chris Phillips looks at what this means for the country’s digital future.
Posted: Fri, June 24, 2011
Asia fast-tracks to adspend high
Asia-Pacific will soon surpass North America as the world’s biggest advertising market thanks to a huge shift from traditional to digital media.
Posted: Thu, June 23, 2011
South Carolina's Electric Cooperative Select Carton Donofrio Partners to Market New Energy Efficiency Program
Posted: Wed, June 22, 2011
Dean Browell, EVP of Partner Agency Feedback Comments on Private Online Communities
Posted: Tue, June 21, 2011
Partner agency theAdkitchen leverages Dubai Properties Group with iPhone App launch
Posted: Mon, June 20, 2011
David Savage, Managing Partner for R2C Group writes about how pairing your DRTV campaign with a digital presence can be your secret weapon.
Posted: Fri, June 17, 2011
Partner Agency Preston Kelly parlays low budget TV into sales results, and AICP award and a place in MoMA
Posted: Fri, June 17, 2011
PepsiCo´s Leaders Academy 2011
Partner agency The Group in Brazil organize an event for PepsiCo's Latin America Executive Committee.
Posted: Fri, June 10, 2011
Partner Agency WE Marketing Group Launches WE Digital
WE Digital, is a division of WE marketing group specializing in social media marketing
Posted: Wed, May 25, 2011
o2ideas’ Shelley Stewart Receives Lifetime Achievement Award
o2ideas President and CEO Shelley Stewart has received the Museum of Urban Art’s Lifetime Achievement Award.
Posted: Thu, May 19, 2011
Traction Creative is in the Pink (Tour)
The Vancouver agency is collaborating with the Canadian Breast Cancer Foundation to bring The Pink Tour to life, in the hopes that it will save lives.
Posted: Fri, May 13, 2011
MOOBOONS created by The Group are innovation in Santander Bank
Posted: Thu, May 12, 2011
Ames Scullin O’Haire launches ad campaign and theme song for Georgia Aquarium’s new AT&T Dolphin Tales exhibit
Posted: Mon, April 18, 2011
Independent Agency Chiefs Optimistic About Business Climate; View Becomes More Uncertain for the Next Six Months
Worldwide Partners Advertising Confidence Index Rises in March
Posted: Thu, February 10, 2011
Partner Agency, The Union, Creates New Campaign for The Scottish Government to Promote Healthy Living
Posted: Thu, February 10, 2011
Partner Agency The Union Launches New Campaign Promoting the Benefits of Breastfeeding for The Scottish Government
The Scottish Government launches a campaign promoting the benefits of breastfeeding this week, with TV advertising developed by The Union.
Posted: Wed, February 9, 2011
Partner Agency Preston Kelly Sees a Strong Outlook for 2011
With a string of new business, partner agency Preston Kelly in Minneapolis expects double-digit growth in 2011.
Posted: Wed, February 9, 2011
Linking Employee Pay With Agency and Client Performance
Shops Beginning to Change Staff Compensation Models, Thanks to Recession - Posted in Advertising Age by Al Moffat
Posted: Wed, February 9, 2011
Partner Agency Engauge Named Agency of Record for Georgia
Digital advertising agency charged with expanding the State's reputation as a global commerce hub and tourist destination.
Posted: Wed, February 9, 2011
Partner Agency Engauge have Released their 2011 Digital Outlook
Engauge's 2011 Digital Outlook given an overview of the emerging technologies and digital platforms.
Posted: Wed, February 9, 2011
Raya Smart Buildings Selects Partner Agency Resala as their Lead Agency
Raya Smart Building - A member of Raya Group, the regional leader in information technology and telecom solutions has chosen Resala Worldwide Partners as their lead agency for their coming mega projects in Cairo, 6 October City & New Cairo.
Posted: Wed, February 9, 2011
"Agencies Cautious Over Future" reports Media & Marketing Magazine Citing WPI's Confidence Index Results
Independent ad executives are cautious over the industry’s prospects for 2011 despite a positive outlook on the final quarter of 2010, according to Worldwide Partners (WPI).
Posted: Wed, February 9, 2011
Retail Agency TMB Marketing Group Merges into Partner Agency archer>malmo in Memphis
TMB Marketing Group, LLC, a relatively new and growing Memphis-based marketing agency specializing in the retail sector, is merging into archer>malmo, the largest agency in Tennessee and member of Worldwide Partners the largest international network of independent ad The deal, which was effective Jan. 1, was announced today by the two firms’ chief executives.
Posted: Wed, February 9, 2011
Partner Agency The Group Comunicação in Brazil is the New Agency to Work for Man Latin America
New year, new agency. Starting in 2011, The Group Comunicação/Worldwide Partners will be responsible for designing small and medium-size events, promotions, activations and promotional materials for Man Latin America, which has acquired Volkswagen Caminhões e Ônibus.
Posted: Wed, February 9, 2011
The Year Ahead: 2011 Predictions for Agencies
Advertising Age writes about "What to Expect From Shops, PR and Direct Marketing"
Posted: Wed, February 9, 2011
In France, Partner Agency Wellcom Wins Two Prestigious Awards
Wellcom has just received two European Excellence Awards in the category "France" and "Grand Prix Stratégies des Relations Publiques" in the category "Mass Public Service”
Posted: Wed, February 9, 2011
Serbian Partner Agency, Strawberry I & S, Wins Golden Stamp Award For WPI EMEA Meeting
At the fourth annual Marketing Industry Event of 2010 at the Ceremonial Hall of the Belgrade Fair, best individuals, agencies and specialized companies were awarded for their results and accomplishments in the market
Posted: Wed, February 9, 2011
From Marsh, Inc. Executive Creative Director, Gary Whitlock, “Design Therapy: Developing a Creative Culture from the Inside Out”
In the latest Voice Your Expertise column, Gary Whitlock gives us his ideas on how to work with and help your creatives to become their best
Posted: Wed, February 9, 2011
Worldwide Partners’ Agencies Receive Commendations For Performance across the Board in 2010
With one agency dubbed the “Best Small Agency of the Decade” and another “Midwest Small Agency of the Year” in 2010 by two US-based advertising journals, and a third named agency of the year in Scotland, Worldwide Partners, Inc. (WPI) partner agencies again turned in an impressive performance creatively, winning and placing among the finalists in a number of top-tier award shows.
Posted: Wed, February 9, 2011
Partner Agency WONGDOODY's Digital Arm UNITED FUTURE Integrates Social Media and Television with ChatmeTV
The explosion of social media combined with the mobile movement created an opportunity to connect these trends beyond status and location updates. Interactive agency UNITED FUTURE, the digital arm of WONGDOODY, today announced a new service that combines the best of both worlds, creating “Social TV” with an online service called ChatmeTV http://www.chatmetv.com.
Posted: Wed, February 9, 2011
Partner Agency The Brand Leadership Group In South Africa Organizes 2nd Annual Public Sector Excellence Initiative
Under the brand of Brand Leadership Academy™, Worldwide Partner agency, The Brand Leadership Group worked with distinguished globally respected scholars, decision makers and thought leaders to inspire and empower established and emerging leaders with cross-disciplinary, world-class insights that help them build great brands in Africa and the world.
Posted: Wed, February 9, 2011
Shelley Stewart from Partner Agency o2ideas Featured in The Birmingham News
Soft drink relics reveal a black and white business link
It was an alliance between black and white businesses kept under wraps in 1940s segregated Birmingham.
Posted: Wed, February 9, 2011
Anthology Marketing Group Honored with Bronze Adrian Award
HONOLULU, HI – November 23, 2010 – Anthology Marketing Group, Hawaii’s largest integrated marketing agency, has been awarded the HSMAI Bronze Adrian Award for excellence in promoting Marriott Resorts Hawaii through an integrated social media contest titled “Tweet Yourself to Hawaii.”
Posted: Wed, February 9, 2011
Partner Agency Ames Scullin O'Haire Acquired The Hauser Group
Partner agency, Ames Scullin O'Haire (ASO), an award-winning Atlanta-based marketing communications agency, has acquired Hauser Group, a full-service marketing and advertising agency located in Atlanta.
Posted: Wed, February 9, 2011
Worldwide Partners Media Heads Reveal the European Media Trends
Worldwide Partners Inc, (WPI) has used its global reach to tap into frontline European media trends at the grass roots.
Posted: Tue, February 8, 2011
Marsh, Inc. Wins Five American Design Awards
Marsh, Inc., an independent design agency concentrating on strategic design for consumer-packaged goods, retail and restaurant clients, has been recognized with five Awards of Design Excellence by American Design Awards.
Posted: 11/18/2010
Full Tilt Poker Launches New Global Campaign Created By Partner Agency WONGDOODY
WONGDOODY this week will debut its latest international TV and print campaign for online poker site Full Tilt Poker. The new campaign’s sophisticated black-and-white creative executions position the brand as the purveyor of true poker, and feature the 14 professional poker players who make up Team Full Tilt. The message of “constant improvement,” which research and focus groups identified as a key driver for true poker players, is prevalent throughout the work.
Posted: 11/01/2010
Has Christmas come early for the ad industry?
Worldwide Partners President/CEO comments in an article in Marketing Week about the bolstered confidence in the industry.
Posted: 10/27/2010
WONGDOODY Wins $50,000 National Advertising Award; Donates Prize Money to Charity
On the heels of taking home top honors at the Radio Mercury Awards for its Washington State Department of Health “Dear Me” anti-tobacco PSA campaign, advertising agency WONGDOODY today announced that it is donating the net proceeds of its prize money to two Washington charities.
Posted: 10/26/2010
You own your brand, NOT the consumer
The next time someone tells you that consumers control your brand because of all the media fragmentation, social media and user-generated content, tell them they're wrong. And this is why.
Posted: 10/19/2010
Partner Agency Marsh Inc. Announced the First Public Exhibit of "Pimp That Pumpkin" at Pendelton Art Center
Partner agency Marsh Inc., an independent design agency concentrating on strategic design for consumer-packaged goods, retail and restaurant clients, in conjunction with the Pendleton Arts Center, will display an exhibit of artwork created using pumpkins as the medium, during the Final Friday event on Friday, October 29th.
Posted: 10/18/2010
Partner Agency Rosen & Brichta Launch their New Website
Rosen & Brichta has just launched their new website, asking visitors to think about the marketing challenges they face today.
Posted: 10/15/2010
WONGDOODY Launches ‘Limited Edition’ Woodland Park Zoo Campaign
Calling attention to the need for animal conservation and Woodland Park Zoo’s efforts, advertising agency WONGDOODY launched a new campaign for the zoo entitled, “Limited Edition.”
Posted: 10/11/2010
Partner Agency Brushfire Inc. Named 2010 Gold Magellan Award Winner by Travel Weekly
Brushfire Inc. of Cedar Knolls, New Jersey took top honors in the premier travel industry award competition when it was named winner of the Gold Magellan Award by Travel Weekly Magazine.
Posted: 10/11/2010
NJBIZ Honors New Jersey’s 2010 Forty Under 40 Brushfire’s Catherine Goss Recognized For Her Outstanding Career
Catherine Goss, Senior Vice President/Management Director at Brushfire Inc. has been named a winner in the 2010 NJBIZ Forty Under 40 awards program.
Posted: 10/01/2010
Worldwide Partners’ Moffatt Advises US Department of Transportation at the Distracted Driving Initiative
Worldwide Partners, Inc., President and Chief Executive Officer Al Moffatt stressed adherence to the basics and a disciplined approach when it comes to applying media and communications to battle distracted driving when he appeared as an expert on a panel on communications and media at the Distracted Driving Summit which was convened in Washington D.C., by U.S. Transportation Secretary Ray LaHood last month.
Posted: 09/30/2010
Ad Agency Executives Navigate Uncertain Waters Today But Are Optimistic About Conditions Six Months Out
Survey Polls Senior Agency Executives Globally in PreambleTo “Worldwide Partners Global Advertising Confidence Index”
Posted: 09/29/2010
Preston Kelly Wins Radio Mercury Campaign of the Year Award
At Preston Kelly, they have some pretty serious fun when crafting radio campaigns. And this year, our work for the YMCA of Metropolitan Minneapolis and Greater St. Paul took home a pretty big prize: the Radio Mercury Award for Integrated Campaign of the Year.
Posted: 09/29/2010
Worldwide Partners Agencies Heard Loud and Clear At 2010 Radio Mercury Awards
Three shops in the Worldwide Partners Inc. global network of independent advertising agencies took home prizes in the 2010 Radio Mercury Awards, which was held at the NASDAQ MarketSite in New York last Monday as part of the kick off to Advertising Week.
Posted: 09/29/2010
Shenandoah Personal Communications Company Selects Carton Donofrio Partners as it's Agency of Record
First Campaign is Hyper-local, Pairing Intriguing Regional Facts with Compelling Sprint Product Information.
Posted: 09/29/2010
Staging Brand Personality
author: Steve Luhn
agency: Marsh Inc.
A brand can be compared to a character on a stage. Like a playwright, designers and brand marketers need to consider the personality or elements of the brand that help to distinguish and communicate their brand’s story.
Posted: 09/29/2010
Partner Agency Butler Shine Stern & Partners Wins The Agency/Production Award at the 2010 Mercury Awards
Butler Shine Stern & Partners pick up the Agency/Production Award at the 2010 Mercury Awards for their spot "Colonoscopy".
Posted: 09/28/2010
WONGDOODY Wins 2010 Grand Prize Radio Mercury Award for Washington State Department of Health ‘Dear Me’ Campaign
Advertising agency WONGDOODY <http://www.wongdoody.com> scored top honors at the Radio Mercury Awards for its documentary-style campaign for the Washington State Department of Health titled, “Dear Me.” As the co-Grand Prize winner, WONGDOODY takes home half of the $100,000 prize.
Posted: 09/27/2010
theAdkitchen has won Dubai Properties Group Leasing Campaign
theAdKitchen has been appointed as the Dubai Properties Group strategic creative partner following a competitive creative pitch that began early August which included several international and local creative agencies.
Posted: 09/02/2010
Partner Agency The Union Tops Scottish Advertising Awards Nominations
The Union have secured 26 nominations for the upcoming Scottish Advertising Awards which will take place in Glasgow on the 8th October.
Posted: 09/01/2010
Wasserman + Partners Uses Urinals to Create A Truly Targeted Message in their Designated Driver Campaign for ICBC
The Insurance Corporation of British Columbia (ICBC) is using heat-activated decals in urinals in pubs throughout BC to spread the message that it’s too late to be a designated driver after a couple of drinks.
Posted: 08/26/2010
Partner Agency Carton Donofrio Partners Names Ellen Moore Chief Executive Officer
Former Chief Operating Officer Represents Third Generation of Leadership at Integrated Advertising Agency
Posted: 08/24/2010
Forman Mills Factory Superstore Selects Partner Agency Rosen & Brichta to Open Chicago Market
First store to bring community nearly 200 new jobs, additional stores & jobs coming soon.
Posted: 08/23/2010
Partner Agency Ames Scullin O'Haire Wins Big at the 2010 Telly Awards
Come see the spots that won Ames Scullin O’Haire handsome Telly Awards, recognized as some of the very best regional and cable TV work in the world.
Posted: 08/18/2010
Worldwide Partners President/CEO, Al Moffatt, is quoted today on NPR's On Point show
Al Moffatt, is quoted today on NPR's On Point show about the schizophrenic nature of today's consumer.
Posted: 08/12/2010
The Branding Services By Brand Environment In The U.K., Take Flight For Three New Clients
In the past four months, Brand Environment has been asked by three companies within the aviation industry to come up with three different solutions to design challenges. The result is
Posted: 08/04/2010
Partner Agency Resala Worldwide Partners in Egypt Wins Two Major Accounts
Resala Worldwide Partners in Egypt is awarded accounts from electronics retailers Hisense, and Hyundai Commercial Vehicles.
Posted: 08/03/2010
Worldwide Partners Names New Chairman
Preston Kelly’s Chuck Kelly Succeeds Ian McAteer.
Posted: 08/03/2010
US Consumers Split into Two Camps
Worldwide Partners President & CEO Al Moffatt comments on the bifurcation of the US consumer.
Posted: 07/29/2010
Activate Taps Partner Agency WONGDOODY for National Campaign
Partner Agency WONGDOODY to create an integrated marketing effort for new beverage company Activate. WONGDOODY is a member of Worldwide Partners the largest international network of independent advertising agencies.
Posted: 07/29/2010
2025: In-School Marketing and The Future of Fast Food Consumption
author: Zesha Skop
agency: Marsh Inc.
Elementary students are exposed to an unprecedented level of marketing messages for fast food brands today, more than any other demographic in American history.
Posted: Thu, July 29, 2010
Activate Taps Partner Agency WONGDOODY for National Campaign
Partner Agency WONGDOODY to create an integrated marketing effort for new beverage company Activate.
Posted: 07/22/2010
Partner Agency Preston Kelly’s Work Brings Home the Healthcare Advertising Goods
The Minneapolis advertising agency wins three awards in the 27th Annual Healthcare Advertising awards for its creative on behalf of HealthPartners.
Posted: 07/22/2010
Partner Agency Brand Environment Creates New Visual Identities for Three Aviation Companies
Partner agency Brand Environment has established a worldwide reputation for offering branding services to all sectors of the aviation industry.
Posted: 07/21/2010
RJC Advertising’s Erik Lohmeier Named as the Council of Governors Chair for the American Advertising Federation
RJC Advertising’s CEO Erik Lohmeier has been named as the 2010 – 2011 Council of Governors Chair on the American Advertising Federation’s (AAF) Board of Directors. RJC is a member of Worldwide Partners the largest international network or independent advertising agencies.
Posted: 07/19/2010
Partner Agency Preston Kelly Wins Midwest Small Agency of the Year Award
Partner Agency Preston Kelly Wins Midwest Small Agency of the Year Award, the Minneapolis advertising agency scored top regional recognition in Advertising Age’s annual small agency competition.
Posted: 07/12/2010
Work From Asahi Advertising And WONGDOODY Included In Global Report Of 50 Top Digital Marketing Campaign
Columbus Media International and Textappeal revealed the results of a new global report into 50 of the world's top digital marketing campaigns at the Cannes Lions International Advertising Festival
Posted: 07/12/2010
Polish Partner Agency Legend Group Selected As Finalist For EACA Euro Effies 2010
Created by Legend Group in Poland and supported by WPI Partner Agency VRS in Lithuania, the Maggi Idea Launch has become one of the 29 most effective multinational campaigns in Europe
Posted: 07/08/2010
Has Your Advertising Become a Vuvuzela Blowing in the Night?
Tom Denari, President of Partner Agency Young & Laramore featured in Advertising Age.
Posted: 06/24/2010
Partner Agency Zapping/M&C Saatchi win a Silver & Bronze Lion at the 57th Cannes International Advertising Festival
Zapping/M&C Saatchi won a Silver Lion in the Outdoor Category for the campaign “Caras” (faces) for the Western Union, and a Bronze Lion in the Press Category for the same campaign.
Posted: 06/24/2010
Partner Agency The Union Creates New Identity for Coffee Brand Matthew Algie
Partner Agency The Union Creates New Identity for Coffee Brand Matthew Algie.
Posted: 06/22/2010
Partner Agency The Union Wins Top Accolade at 2010 Marketing Society - Scotland's Star Awards
Partner agency The Union picked up the top award at the Marketing Society Scotland’s Star Awards last week. The agency won the Gold Star as Agency of the Year; as well as further scooping a haul of three Gold Stars, four Silver Stars and two Bronze
Posted: 06/22/2010
Stoltz Marketing Group Announces New Hire and New Clients
Stoltz Marketing Group, (SMG) is a Boise-based integrated marketing communications company specializing in brand strategy and development, interactive, design, advertising and public relations.
Posted: 06/17/2010
Letter to Campaign Magazine Editor - Don't Expect to be Welcomed with Open Arms in China
Letter to the editor in Campaign magazine, by Tai Heng Aw, Director of Asia-Pacific Collaborations, Worldwide Partners, Inc. the largest international network of independent advertising agencies.
Posted: 06/17/2010
Diane Martin named President/CEO of Rhea + Kaiser
Rhea + Kaiser management team expands to include COO, Client Services, Digital Experience leads. Rhea + Kaiser
Posted: 06/15/2010
Partner Agency Nerland Win Unprecedented Second National Silver Anvil Award
Nerland Agency Worldwide Partners received a Silver Anvil Award of Excellence from the Public Relations Society of America.
Posted: 06/14/2010
The Zapping Village Wins a Silver in the One Show
Partner agency The Zapping Village received one of the only Spanish prizes for their “Faces” campaign for the Western Union.
Posted: 06/14/2010
Partner Agency Resala In Egypt Wins Jaguar, Range Rover, Land Rover, Bentley, Maserati And Ferrari
Resala Worldwide Partners will act as the new Marketing Communications agency for MTI-Automotive's portfolio of brands.
Posted: 06/14/2010
The Awards Just Keep Coming - Partner Agency Brushfire Takes Top Honors at Industry Events with The Jersey Shore Store
Partner agency Brushfire Inc. has been sweeping the awards circuit with six major wins for The Jersey Shore Store.
Posted: 06/09/2010
Diabetic Nine-Year Old Inspires Action in Partner Agency Traction Creative
Jack Stuart’s initiative sparks longstanding partnership with Vancouver-based design firm Traction Creative a member of Worldwide Partners, the largest international network of independent advertising agencies.
Posted: 06/08/2010
Website Created by Partner Agency DGTmedia Wins Best in Class at the Interactive Media Awards
DGTmedia won the IMA Best in Class award for the Education category at the Interactive Media Awards in New York. This is one of the most prestigious awards in the web field.
Posted: 06/08/2010
STV Launches HD TV With World Cup Campaign by Partner Agency The Union
STV has launched a major marketing campaign to promote the STV World Cup coverage involving a combination of off-air and on-air promotion.
Posted: 06/08/2010
Brighton Owner/President Honored as One of St. Louis’ Most Influential Business Women
Brighton Agency, a St. Louis-based full-service independent marketing and creative agency, announced today that Tina VonderHaar, owner and president, has been selected by the St. Louis Business Journal for its prestigious Most Influential Business Women Award.
Posted: 06/07/2010
Partner Agency Preston Kelly Changes How Visitors See the Minnesota Zoo
The Minneapolis advertising agency monkeys around with people's imaginations in a new campaign for the Minnesota Zoo.
Posted: 06/03/2010
Partner Agency Butler Shine Stern & Partners In California Wins Two Silver North American Effie Awards
When the 42nd Annual North American Effie Awards were presented in New York this past June, Worldwide Partner agency, Butler Shine Stern & Partners walked off the stage with two Silver awards.
Posted: 06/01/2010
Marketers advised to use social media but get back to basics
Heads of independent marketing agencies from around the globe gathered in South Beach to tackle industry issues, like making sense of marketing with social media.
Posted: 05/29/2010
The Recap: WPI World Meeting Edinburgh 2009
Worldwide Partners 2009 World Meeting in Edinburgh, Scotland.
Posted: 05/28/2010
Worldwide Partners President & CEO Al Moffatt Talks in Marketing Week Magazine About Branding
Worldwide Partners President & CEO Al Moffatt Talks in Marketing Week Magazine About Branding. Worldwide Partners is the largest international network of independent advertising agencies.
Posted: 05/28/2010
New Advertising Campaign Takes Off For Adam Smith College
The concept created by Edinburgh based communications agency, The Union, after a full creative pitch, features Adam Smith students floating above a Fife skyline.
Posted: 05/28/2010
24th May 2010 Was A Great Day for Partner Agency Blomquist in Sweden
The winner of the Customer's Best Agency contest was declared, and Blomquist in Sweden stole the scene with a Gold medal!
Posted: 05/17/2010
Agency CEOs See Double-Digit Profits in Digital and Interactive As Shops Embrace Technology
Worldwide Partners Survey Says 80% of Shops Doing Digital Embed It
Posted: 05/17/2010
Matthew Algie appoints Union Connect to develop new brand identity
Matthew Algie, the UK’s largest independent coffee roaster, has appointed Union Connect to develop a new corporate identity for its core brand, following a competitive pitch. The Union is a member of Worldwide Partners, the largest international
Posted: 05/06/2010
WONGDOODY Goes "Inside Out" in New Marketing Effort for Seattle International Film Festival
WONGDOODY Goes "Inside Out" in New Marketing Effort for Seattle International Film Festival.
Posted: 05/04/2010
Tombras Group Biggest Winner in 2010 Southeast ADDY® Awards
The Tombras Group – a fully integrated marketing communications agency based in Knoxville, Tennessee – received the most overall 2010 District ADDY® Awards and the most gold awards given to any company in the American Advertising Federation’s District 7.
Posted: 05/04/2010
New MicroMass Study of Social Media Behavior Offers Connection Planning Insights for Healthcare Marketers
MicroMass Communications, a world leader in behavioral marketing, conduct a new study into how and why U.S. adults use social media.
Posted: 05/03/2010
The Maids Chooses Nicholson Kovac as its Integrated Marketing Communications Agency of Record
The Maids Home Services, a premier residential cleaning company in the U.S. and Canada, has selected Nicholson Kovac Inc. as its integrated marketing communications agency of record.
Posted: 05/03/2010
Braehead Appoints Partner Agency The Union for Marketing Communications After Review
Braehead, one of Scotland's largest purpose-built shopping centres, has appointed The Union to handle all advertising and marketing, after an extensive two-stage review involving several Scottish agencies.
Posted: 05/03/2010
Equals Three® Contributes to Improving the Anacostia River
Bethesda, MD — Equals Three Communications, Inc. partnered with the Arts for Global Development, Inc., and the American Turkish Association of Washington, DC for an evening of networking and discussion about sustainable living and the arts on Wednesday, April 28th .The event, “Clean & Green: Soaking Up Sustainable Creativity,” welcomed dozens of Washingtonians to the International Arts & Artists and Hillyer Art Space in Washington, DC.
Posted: 04/27/2010
Partner Agency Equals Three Awarded for Workplace Excellence
For the 10th year, Equals Three Communications, Inc. has been recognized as a Workplace of Excellence by the Alliance for Workplace Excellence.
Posted: 04/27/2010
In Adland, the Best Culture Lures the Best Talent
As Hiring Freezes Thaw, Expect Fun, Contemporary Agencies to Have an Easy Time Attracting and Retaining Quality Staffers
Posted: 04/23/2010
Partner Agency MakkiMakki in Jakarta honored with the Agency of the Year 2010 - Rising Star Award
Partner Agency MakkiMakki was recently honored with the Agency of the Year 2010 - Rising Star Agency award by Swa Group's magazine.
Posted: 04/22/2010
STRAWBERRY's Branko Bobic Wins First Prize for the Master Card "Give Life to Plastic" Design Competition
Partner Agency STRAWBERRY in Serbia is proud to announce that their Senior Designer Branko Bobic won first prize for his design in the Banca Intesa competition for the best design for its MasterCard using the theme "Give life to plastic."
Posted: 04/22/2010
Partner Agency Legend Group Launches New Slim Figura Age Press Campaign
Partner Agency Legend Group Launches New Slim Figura Age Press Campaign.
Posted: 04/20/2010
Empowering the Conscious Consumer: Moving towards a more Sustainable Society
author: Ken Neiheisel
agency: Marsh Inc.
With rising energy costs and the current economic climate, consumer preferences have undergone a major shift reflecting a greater concern for the environment, for value and for health. A new Conscious Consumer has risen, one that demands transparency and seeks to engage with the products they choose to purchase.
Posted: 04/19/2010
Union Consortium Launches i-Phone Application for Scottish Qualifications Authory
The Union Consortium has launched a mobile app for The Scottish Qualifications Authority (SQA) that allows students to build their own personal exam timetable on their mobile phone.
Posted: 04/07/2010
In St. Louis, Partner Agency Brighton Repositions Scottrade With New TV
In St. Louis, Worldwide Partners Agency Brighton Repositions Scottrade With New TV.
Posted: 04/07/2010
Partner Agency Nerland in Alaska Awarded Agency of Record by Northrim Bank
Nerland Agency Worldwide Partners has been named advertising agency of record by Northrim Bank. Nerland will handle brand strategy and advertising responsibilities for the Anchorage-based commercial bank.
Posted: 04/01/2010
USA Today Writes About "The Choice Bus" a Foundation Established by Partner Shelley Stewart
The Choice Bus is the brainchild of Shelley Stewart of the Mattie C. Stewart Foundation and President and CEO of Partner Agency O2 ideas. This institution was established to target the nations school dropout rate.
Posted: 04/01/2010
Partner Agency Legend Group in Poland Wins a Social Campaign Pitch Aimed at Drivers
Partner agency LEGEND GROUP on behalf of the National Road Safety Council has developed and implemented radio and television spots and online banner within the public campaign "SPEED KILLS! TURN ON YOUR BRAIN".
Posted: 03/29/2010
VisitScotland Work Wins For Union Direct At Travel Marketing Awards
The Union Direct has won a prestigious UK Travel Marketing Award. Organized by the Chartered Institute of Marketing, the awards celebrate the effectiveness of marketing in the travel and tourism sector each year.
Posted: 03/29/2010
Baltimore-based Carton Donofrio Partners Wins 4A's National Transformers Contest
Carton Donofrio Partners was recently selected to present its forward-thinking initiative “StopTheAdness” at Transformation 2010, the 4A’s leadership and media conference, which was held February 28–March 3, 2010, in San Francisco.
Posted: 03/26/2010
Partner Agency The Union Retains Top Billings Slot in Scotland for Fourth Year
Campaign Magazine’s analysis of advertising spend in 2009, researched by Neilsen, has shown that The Union has retained its No.1 position in Scotland for the fourth year in a row.
Posted: 03/24/2010
Partner Agency metzgerlehner worldwide partners win the Marketing Trophy 2010 for their "Hear the World" campaign
A rare case: a campaign from Switzerland captures the world’s attention.
Posted: 03/23/2010
U.S. Grains Council Selects Nicholson Kovac For "Partners in Agriculture" International Campaign
The U.S. Grains Council, a leader in international export market development for U.S. corn, barley, sorghum and their co-products, has selected Nicholson Kovac Inc.
Posted: 03/23/2010
Partner Agency MicroMass Featured in the New Digital Version of Pharmaceutical Executive
Pharmaceutical Executive, an online pharma industry news and analysis magazine, featured partner agency MicroMass in a two page spread.
Posted: 03/22/2010
Partner Agency Prism in Jamaica Helps Catch "Most Wanted"
The pilot of Jamaica's Most Wanted show, CS311, is already deemed a success after the premier episode.
Posted: 03/17/2010
Bringing your brand back from the brink
The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence
Posted: 03/17/2010
Union Direct and Visitscotland Triumph at the Travel Marketing Awards
Union Direct member of Worldwide Partners, the largest international network of independent advertising agencies, won a prestigious UK Travel Marketing Award in London this week.
Posted: 03/13/2010
NYC & LA vs. the Heartland
A new poll finds American consumers are losing confidence in the coastal cities. Insight with Rick Milenthal, Engauge CEO.
Posted: 03/10/2010
Social engagement networks could enhance advertising effectiveness, study shows
The study of advertising consumption among consumers in four U.S. cities was conducted by the ethnographic research company, Context-Based Research Group.
Posted: 03/09/2010
CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis
Jonathan Salem Baskin who will be speaking at our upcoming World Meeting in Miami writes in Advertising Age about CMO strategy.
Posted: 03/08/2010
Nerland Agency encourages Alaskans to use Permanent Fund for good
Nerland Agency a member of Worldwide Partners the largest international network of independent advertising agencies; encourages Alaskans to use Permanent Fund for good
Posted: 03/03/2010
Safe-bet Winter Olympics stars could see endorsement spikes
Worldwide Partners President & CEO Al Moffatt comments on Bode Millers appeal to advertisers.
Posted: 03/01/2010
In London, 23red Launches Medication Awareness And Partnership Marketing Efforts For THINK!
Communications agency 23red has been working with the Department for Transport's (DfT) THINK! campaign and Boots UK to launch a new campaign raising awareness of the potential effects of some medicines on driving ability.
Posted: 03/01/2010
Lois Moran And Lynn Macrone Of New York-based JUICE Pharma Worldwide Named Enterprising Women Of The Year
JUICE Pharma Worldwide’s Lois Moran, Founder, Managing Partner, President and CEO and Lynn Macrone, Founder, Managing Partner & Exectuive VP were each named winners of Enterprising Women Magazine’s 2010 Enterprising Women of the Year Awards.
Posted: 02/26/2010
The Union Reveal New Organ Donation TV Spot
Partner Agency The Union have created a new TV commercial for the Scottish Government’s Organ Donation drive. ‘Spare Clare’ follows the highly successful ‘Kill Jill’ ad.
Posted: 02/26/2010
Jenny at The Union is a "Top Hotty"
Every year the ad industry body, the IPA, runs a ‘Top Hotty’ competition. This year Union designer Jenny Kelloe was voted into the UK’s top ten ad industry ‘Top Hotty’ table.
Posted: 02/24/2010
Worldwide Partners Expands Asian and Middle Eastern Footprints
Five Agencies Join Asia Pacific, Europe-Middle Eastern-Africa Regions
Posted: 02/18/2010
WPI Digital Trends Report Goes Global
Marketing publication in São Paulo, Brazil, reports on the recent Worldwide Partners, Inc. digital trends report.
Posted: 02/18/2010
Rhea + Kaiser scores at regional NAMA awards
Rhea + Kaiser Marketing Communications (R+K) member of Worldwide Partners the largest international network of independent advertising agencies; won 20 first-place and 15 merit awards during the Regional Best of NAMA (National Agri-Marketing Association).
Posted: 02/18/2010
Brand Environment launch brand new web site with help of Worldwide partner Strawberry Interactive
Brand Environment in the UK collaborates with partner agency STRAWBERRY Interactive to re-create their website.
Posted: 02/11/2010
Lessons marketers can learn from the Toyota crisis
Toyota is facing the worst chapter in the history of the company. On the back of a recession which has hit the car industry hard, the global giant is now facing a global catastrophe.
Posted: 02/05/2010
Partner Agency Nerland in Alaska Create “&@*! Right it's Cold,” Campaign for The University of Alaska Fairbanks
Worldwide Partners Agency Nerland in Alaska Create “&@*! Right it's Cold,” Campaign for The University of Alaska Fairbanks.
Posted: 02/04/2010
MicroMass' Pro Bono Project For The Healing Place Features on osocio.org
osocio.org an international blog that features non-profit/pro-bono advertising, picked up MicroMass' pro bono campaign for The Healing Place.
Posted: 02/04/2010
Partner Agency Carton Donofrio Partners Launches "StopTheAdness"
In the age of advertising overload, it's no secret that consumers are fed up with intrusive and offensive advertising. To address this burgeoning problem Carton Donofrio Partners, an advertising agency in Baltimore, today launched "StopTheAdness," a new consumer-driven initiative which aims to change the way advertising is done.
Posted: 02/03/2010
Brighton Agency's latest Campaign for Client Monsato
Read about how Brighton used the Exact Target e-mail platform in their latest campaign for client Monsato
Posted: 02/02/2010
Partner Agency Gelia Acquires NorthEast Media
Gelia, Western New York’s largest marketing communications agency, today announced the acquisition of NorthEast Media, a full-service media research, planning and buying agency based in Buffalo, N.Y.
Posted: 02/02/2010
Hydrogen Advertising behind Provocative “Is It MS?” Campaign
SEATTLE – February 3, 2010 – The Greater Northwest Chapter of the National Multiple Sclerosis Society today unveils its new advertising campaign—“Is It MS?”—created by Hydrogen Advertising. The new campaign builds upon the just concluded “Why Here?” campaign, which dramatically increased awareness for this disease which is so prevalent in the region.
Posted: 01/29/2010
WE Marketing Group Puts MG Image in High Gear
WE marketing group’s Shanghai office recently re-launched MG, a classic reinvented. The new thematic campaign for the new car model MG6 was just released this month.
Posted: 01/29/2010
Preston Kelly/Minnesota Zoo print one in a thousand…accepted in Communication Arts Advertising Annual.
Out of an elite international field of over 6,878 entries, Preston Kelly was one of only 155 winners accepted into the Communication Arts Advertising annual this year.
Posted: 01/29/2010
Why Agency Chiefs Should Outsource Business-Planning
Viewpoint: An Outside Perspective Could Spark Innovation and Better Profit Margins
Posted: 01/29/2010
Grand Casino Calls on Preston Kelly as Agency of Record
Grand Casino has selected Preston Kelly as its Agency of Record. After a comprehensive search for a strategic and creative branding partner, Grand Casino and the Mille Lacs Band of Ojibwe Indians chose Preston Kelly based on its ability to build
Posted: 01/27/2010
New Study by Consumer Anthropologists Portrays Americans Coming of Age in the Great Recession
Context-Based Research Group, an ethnographic firm with a global network of consumer anthropologists, and Carton Donofrio Partners, an advertising agency in Baltimore, and member of Worldwide Partners; today unveiled key findings from their new research.
Posted: 01/20/2010
Marsh, Inc., Wins Nine American Package Design Awards
MARSH, INC., member of Worldwide Partners the largest international network of independent advertising agencies, has been awarded nine 2010 American Package Design Awards from Graphic Design USA (GDUSA).
Posted: 01/20/2010
Worldwide Partners Agencies Shine in 2009
Awards Shows and Press Recognize the Accomplishments Of the WPI Network
Posted: 01/18/2010
Preston Kelly Adds Accounting & Advisory Firm Baker Tilly Virchow Krause, LLP
Preston Kelly has been selected as the branding communications partner for Baker Tilly Virchow Krause, LLP, formerly Virchow Krause.
Posted: 01/14/2010
Why We Are a Nation at Risk
Shelley Stewart CEO of O2 ideas writes in Advertising Age about their Agencies commitment to keeping kids in school.
Posted: 01/14/2010
Worldwide Partner Brokaw Creates Olympics Ad Campaign For vitaminwater Canada
With the Vancouver 2010 Olympic Winter Games set to kick off in February, Cleveland-based Brokaw is helping vitaminwater Canada (proud sponsor and bff) spread Olympic spirit
Posted: 01/14/2010
Partner Agency BE's Pitch for the Dubai Pearl Society for Creativity and the Arts, voted Best Pitch of the Year 2009
Partner Agency BE's Pitch for the Dubai Pearl Society for Creativity and the Arts, voted Best Pitch of the Year 2009.
Posted: 01/14/2010
New Partner Agency, California-based On Board Entertainment, Uses Power Of The Network To Execute International Event
In the midst of an international merger, pharmaceutical development giants Roche and Genentech tapped On Board Entertainment (OBE).
Posted: 01/13/2010
Authenticity in Business and in Life
author: Pete Costanzo
agency: Marsh Inc.
Marsh Chief Client Officer, Pete Costanzo makes the point that agencies need to know who they are and be true to their core values, now more than ever.
Posted: 01/13/2010
Nerland Agency Awarded Agency of Record in Alaska by Crowley Maritime Corp
Nerland Agency member of Worldwide Partners; the largest international network of independent advertising agencies; has been named the agency of record in Alaska for Crowley Maritime Corp. based in Jacksonville, Florida.
Posted: 01/12/2010
Quiznos Names WONGDOODY as New Marketing Agency of Record, Launches Two New TV Spots
Quiznos, one of the nation’s premier quick service restaurant chains and pioneer of the toasted sandwich, and marketing ideas agency WONGDOODY, today announce WONGDOODY has been named the agency of record for the toasted sandwich chain.
Posted: 01/08/2010
WPI Report: Consumer and Industry Digital Insights
In October 2009, Worldwide Partners surveyed the networks Interactive Directors as well as a consumer panel asking for their perspective on future digital trends.
Posted: 01/06/2010
Brazilian Agency The Group Celebrates Accomplishments of the Past Year
Fernando Guntovitch, owner of The Group analyses last year’s results and expects success in 2010.
Posted: 01/05/2010
Diageo Appoints Partner Agency WE Marketing for Johnnie Walker Black Label Campaign
Diageo China has hired WE Marketing to do a one-off campaign to expand consumption in China of its Johnnie Walker Black Label whisky.
Posted: 01/05/2010
Equals Three Communications, Inc. Selected as Agency of Record for Nutrition, Inc.
Bethesda, MD (January 5, 2010) — Equals Three Communications, Inc. was recently selected as the Agency of Record for Nutrition, Inc., a Washington, D.C. - based food service and catering company serving government agencies and private sector entities throughout the Washington, D.C./Baltimore region. Equals Three®will work with Nutrition, Inc. to create and implement a comprehensive marketing and communications program designed to strengthen its brand share within the food service industry.
Posted: 12/16/2009
Golden case from PROVID for EFFIE Conference Ukraine 2009
Partner agency Provid in the Ukraine becomes the most effective agency for the second year in a row at the Effie Awards Ukraine.
Posted: 12/15/2009
Don't Make My Mom Your Marketing Director
Tom Denari from partner agency Young and Laramore write in Advertising Age about the importance of consumer trends.
Posted: 12/14/2009
Partner Agency Engauge Joins Keynote Panel on Customer Intelligence at NCDM Annual Conference
Partner Agency Engauge, member of Worldwide Partners the largest international network of independent advertising agencies Joins Keynote Panel on Customer Intelligence at NCDM Annual Conference .
Posted: 12/14/2009
Partner Agency Butler, Shine, Stern and Partners selected "Small Agency of the Decade" by Adweek
Partner Agency Butler, Shine, Stern and Partners have been selected "Small Agency of the Decade" by Adweek
Posted: 12/14/2009
Effie Awards: Provid Becomes The Most Effective Agency For The Second Year in A Row.
Partner agency Provid in the Ukraine becomes the most effective agency for the second year in a row at the Effie Awards Ukraine.
Posted: 12/11/2009
Partner Agency DGTcommerce in Italy leads online style Fashionwine
DGTmedia a new division dedicated to e-commerce. A team of experts in digital marketing, web strategies and online sales to offer a service capable of responding to 360 ° to all the needs of customers.
Posted: 12/09/2009
JUICE Pharma partnership with Pfizer earns top creative honors at first-ever CLIO Healthcare Awards
Partner Agency JUICE Pharma Worldwide has been awarded the silver prize for its work on behalf of Pfizer for the launch of XYNTHA
Posted: 12/09/2009
Gatorade ends Tiger-themed drinks, says move preplanned
The first dent in Tiger Woods' gold-plated endorsement portfolio appeared Tuesday as Gatorade said it was dropping its Woods-themed line of sports drinks. It remains to be seen if the world's richest, most famous athlete permanently damaged his brand image, as well as his SUV, when he crashed into a tree outside a neighbor's home on Nov. 27.
Posted: 12/08/2009
Is Account Planning Dead
Account planning has always been positioned and sold as being the voice of the consumer. Agencies had the iron grip of knowing the consumer and telling clients exactly what they consumers were thinking.
Posted: 12/07/2009
Partner Agency The Union Creates New Scottish Government "Steps for Stress" TV Campaign
Partner Agency The Union, and member of Worldwide Partners the largest international network or independent advertising agencies, has created a campaign for the Scottish Government to help Scots deal better with stress.
Posted: 12/03/2009
Partner Agency Rosen & Brichta Adds 2 New Clients And 2 New Staff
While the ad world commiserates over the ebb and flow of 2009, Rosen & Brichta winds down the year on a high note, adding new clients and new staff, and setting the tone for a strong 2010.
Posted: 12/02/2009
Equals Three Communications, Inc. Awarded Contract
Bethesda, MD, December 2, 2009 — Equals Three Communications, Inc was recently awarded a contract to assist The Cultural Center of Spain (CCE) identify opportunities to implement cultural initiatives in conjunction with the Millennium Development Goals (MDGs), which range from halving extreme poverty to halting the spread of HIV/AIDS, all by the target date of 2015. The initiative aims to strengthen the cultural industries in Latin America while addressing issues from human capacity building to cultural rights.
Posted: 11/24/2009
Partner Agency 23red wins learndirect partnership account
Following a successful pitch earlier this year, 23red has been appointed by leading online learning provider learndirect
Posted: 11/24/2009
In Miami, MGSCOMM’S Digital Company CREAD Wins Gold
The MGSCOMM in-house digital company, CREAD, was recognized with a Gold Award in the 2009 W_Awards, honoring creative excellence on the web.
Posted: 11/24/2009
Boise-based Stoltz Marketing Group Named 2009 Outstanding Media/Marketing Firm
Recognition for their nonprofit work has won Stoltz Marketing Group (SMG) the Outstanding Media/Marketing firm of 2009 award by the Idaho chapter of the Association of Fundraising Professionals.
Posted: 11/19/2009
Connecticut-based Mintz & Hoke Wins Five WebAwards
Five online clients of Mintz & Hoke were awarded the coveted Web Marketing Association's WebAward
Posted: 11/19/2009
Nicholson Kovac Wins Awards, More Awards And Recognition As Best Creative 2009
Nicholson Kovac In Kansas City Wins Eight Prism Awards, Nine Fountain Awards Plus Special Honor And Three Campaigns Recognized As BtoB Best Creative 2009
Posted: 11/19/2009
In Los Angeles, WONGDOODY Wins Four PRism Awards
Marketing ideas agency WONGDOODY member of Worldwide Partners nabbed four PRism awards at the Public Relations Society of America (PRSA) Los Angeles chapter’s annual banquet in October.
Posted: 11/17/2009
Marsh Wins Five American Design Awards at the Semi Annual Design Contest for Summer 2009
Marsh has been awarded five American Design Awards® (ADA) for extraordinary design in the recent Semi Annual Design Contest for Summer 2009! The ADA is a prestigious organization who awarded 49 winners from 1,415 entrants for this competition.
Posted: 11/16/2009
Going Global Feature in Campaign Magazine
Worldwide Partners has been featured in Campaign Magazine in this "Going Global" article.
Posted: 11/14/2009
MIDDLE EAST PARTNER – FOCUSADVERTISING wins new Airport launch project.
Focusadvertising, the Middle East Network member of our worldwide partners network recently won the tender for handling the marketing, public relations and advertising consulting services for the new King Abdulaziz International Development Project
Posted: 11/12/2009
Worldwide Partners Presentation To Flood Victims At Catalytx
At the recent Asia Pacific Regional Meeting in the Philippines, Worldwide Partners President/CEO, Al Moffatt, presented a check to Richard Yang, President of Catalytx
Posted: 11/03/2009
Legend Group Wins Gold EFFIE Award for WIniary "Idea For" Campaign
LEGENDGROUP,a partner agency of WorldwidePartnersInc.(WPI), has won a Gold EFFIE for the long-term campaign WINIARY “Idea for” (a brand of Nestlé Polska), which redefined the Fixes category in Poland (Fix is seasoning mix for specific dishes).
Posted: 11/02/2009
The Search Agency Ranked 83rd Fastest Growing Company in North America on Deloitte’s 2009 Technology Fast 500T
Attributes its 2,134 Percent Revenue Growth to Strategic Investment in Cross-Channel Online Marketing Technology and Measurable Client Results.
Posted: 11/02/2009
London Agency 23red wins Department for Transport partnership marketing campaign – THINK!
23red member of Worldwide Partners the largest independent network of advertising agencies wins Department for Transport business.
Posted: 10/29/2009
Partner Agency WONGDOODY Makes 'America's Next Top Model' Debut
Marketing ideas agency WONGDOODY is moving from behind the camera to front and center for the Oct. 14 episode of The CW’s “America’s Next Top Model.”
Posted: 10/28/2009
Paris Partner Agency, Wellcom Gains First Place In Media Relations According To Limelight
The Limelight survey of communications agencies and advertisers completed in June 2009 shows Wellcom making significant progress in public relations.
Posted: 10/27/2009
WONGDOODY Picks Up Four PRSA-LA Prism Awards For Excellence in Public Relations
Marketing ideas agency WONGDOODY nabbed four PRism awards at the Public Relations Society of America (PRSA) Los Angeles chapter's annual banquet on Oct. 22.
Posted: 10/27/2009
Condé Nast Traveller Innovation & Design Awards 2009
Partner agency BE's client Blink has been shortlisted for the Condé Nast Traveller Innovation & Design Awards.
Posted: 10/27/2009
Partner Agency Traction Creative Gives International Music Festival a Dramatic New Look
Vancouver-based marketing agency Traction Creative reveals revolutionary new look for Sarah McLachlan's female-led music festival Lilith Fair.
Posted: 10/21/2009
iMedia UK Covers Results of Recent WPI ECCO CEO Survey
A major global agency network reveals findings from a recent survey to CEOs asking them to report on trends, economic views and changes in client payment models.
Posted: 10/16/2009
Legend Group & VRS Grupe launched another campaign for Nestlé Baltics
In September 2009 WPI partner agencies Legend Group and VRS launched another campaign for “MAGGI Idea” brand in Lithuania, Latvia and Estonia.
Posted: 10/15/2009
Santander in Formula 1
Once again, Partner Agency The Group in Brazil, is the agency responsible for the actions of the Bank in the mega event
Posted: 10/15/2009
North America Regional Meeting 2009, Baltimore, Maryland, October 5th-7th
Ad executives from around the world hit Charm City in October. Members of Worldwide Partners Inc., a global network of independently owned ad agencies, held their annual meeting in Baltimore for the first time.
Posted: 10/13/2009
Tom Denari, President of Partner Agency Young & Laramore Featured in Ad Age's Small Agency Diary
Tom Denari, president of Worldwide Partner agency Young & Laramore is to be an ongoing contributor to Ad Age's small agency diary.
Posted: 10/08/2009
The World's "Mad Men" Come To Town
Worldwide Partners North America Regional Meeting was announced in the Baltimore Business Journal
Posted: 10/08/2009
Worldwide Partners/ECCO Agency CEO Survey Featured in The New York Times, iMedia Connection and Adweek
Recent Worldwide Partners CEO Survey results picked up across the trade press.
Posted: 10/05/2009
Worldwide Partners/ECCO Agency CEO Survey Finds Optimism Among Clients, But a Lag Until it Impacts Agencies
Majority of CEOs Expect Head Count to Stabilize Through Year End
Posted: 10/02/2009
Partner Agency BE in London Recreates Brand for Southeastern Highspeed
London is one of the world’s most vibrant and diverse cities, and it’s never been short on unmissable and exciting things to do.
Posted: 10/01/2009
Colombia's advanced use of social networks can inspire us all
A fascinating look at how the power of social networks in Colombia promoted something more powerful than brand awareness: major political change.
Posted: 10/01/2009
Serbia leads digital uptake across the old guard states
It used to be that in emerging markets, multi-national network agencies were handling the majority of top level accounts. Nowadays the situation is quite different.
Posted: 09/29/2009
Jamacian Partner Agency Prism Communications Is Fastest Agency On Earth
The World’s Fastest Man, Usain Bolt, recently made a surprise visit to Prism Communications Jamaica, member of Worldwide Partners, the largest international network of independent advertising agencies.
Posted: 09/25/2009
The Challenging Economic Climate: Thriving, Not Just Surviving
author: Pete Costanzo
agency: Marsh Inc.
Managing and exceeding client expectations and providing expert counsel is part of the agency and design firm DNA. We probably all believe we do it well. And we know the relationship between agency and client represents the cornerstone of any success formula.
Posted: 22/09/2009
Brazil: A creative epicentre that London should learn from
Brazil is one place where fearless creativity embraces the digital era -- rather than begrudgingly keeping pace. One chief strategy officer tells us what other countries could learn from this commitment.
Posted: 09/21/2009
TRAFFIQ Announces Strategic Partnership with Worldwide Partners, Inc.
World’s Largest Network of Owner-Operated Advertising and Marketing Agencies Adopts TRAFFIQ’s Online Advertising Marketplace as Digital Media Platform of Choice in U.S.; Partnership is TRAFFIQ’s Second Major Alliance in Q3
Posted: 09/17/2009
Worldwide Partners Network meets for the first time in Bucharest
Worldwide Partners, EMEA region meeting in Bucharest hosted by partner agency Headvertising.
Posted: 09/16/2009
The University of Maryland's Robert H. Smith School of Business Selects Carton Donofrio Partners as Agency of Record
Carton Donofrio Partners, a full-service marketing communications firm and member of Worldwide Partners, the largest global network of independent agencies, today announced it will serve as the agency of record for the University of Maryland’s Robert H. Smith School of Business.
Posted: 16/09/2009
Coupon culture could spell curtains for marketers
One global agency head assesses the impact government intervention through 'discount marketing' could have on the role of marketers everywhere.
Posted: 09/15/2009
The American Advertising Federation/Baltimore Honors Hal Donofrio With Lifetime Achievement Award
The American Advertising Federation/Baltimore honors Hal Donofrio with Lifetime Achievement Award.
Posted: 09/10/2009
Global Skincare Client Features Agency Head in their Latest Campaign
Viveca Chan, Chairman & CEO of WE Marketing Group and her daughter Carole were asked by client Estee Lauder to feature in a series of
Posted: 09/09/2009
Graduate Management Admission Council Selects Carton Donofrio Partners for Marketing Services
The Graduate Management Admission Council (GMAC), the international organization of business schools that provides the GMAT exam and related products and services, has retained Carton Donofrio Partner
Posted: 09/03/2009
The Search Agency Accelerates its International Expansion
Worldwide Partner member agency, The Search Agency (TSA) opens offices in London, England and Bangalore, India to support International clients and optimize multi-national campaigns.
Posted: 09/03/2009
Baltimore-based Carton Donofrio Partners Taps Top Executive Creative Director
Worldwide Partners member agency, Carton Donofrio Partners, a full-service marketing communications firm, announced the appointment of David Smith, an award-winning industry veteran.
Posted: 08/25/2009
In China, Viveca Chan of WE Marketing Wins Recognition From New York Festivals
Worldwide Partners advertising agency WE Marketing Group's Chairman and CEO, Viveca Chan was presented with the special New York Festivals China Advertising Industry Contributor Award.
Posted: 08/25/2009
In Seattle, Hydrogen Advertising Wins Telly Award For Quadrant Homes
While this award-winning idea is simple, there's nothing easy about winning a Telly Award.
Posted: 08/25/2009
Serbian Partner Agency, Strawberry I&S Wins Top-Level Mivela Pitch
Worldwide Partners advertising agency Strawberry Ideas and Solutions selected to create an integrated communication and creative strategy for Mivela natural carbonated water.
Posted: 08/25/2009
Italian Partner Agency, DGTmedia, Wins New York Interactive Medium Award
Work for client, Iveco brought home the Best in Class for the Automobile category with a score of 490 out of a possible 500 points at the New York Interactive Medium Awards
Posted: 08/03/2009
California-based Butler, Shine, Stern Rebrands Radio Shack With Wild And Wacky Approach
Worldwide Partner agency Butler Shine Stern and Partners brings new life to the 88 year old brand Radio Shack that has garnered industry attention.
Posted: 07/28/2009
A great time to make money
Al Moffatt, President and CEO talks to iMedia UK about value-added compensation.
Posted: 07/17/2009
Shelley Stewart President and CEO of Partner Agency O2 Ideas Featured in The Birmingham News
The Birminghan News features an inspiration interview with Shelly Stewart from O2 Ideas
Posted: 07/09/2009
Jamaican Partner Agency Prism Communications Wins Three
With a launch assignment for Coca-Cola Zero as well as being asked to handle a national promotion for Burger King, the folks at Prism find themselves busy handling both food and drink.
Posted: 07/01/2009
Green From The Ground Up
author: Kelly Hyland
agency: Marsh Inc.
The age of green products and green marketing is upon us. From cold-water detergents to more energy-efficient light bulbs, brand marketers are moving to market green products that promise progressive value, while consumers are recognizing that this value is worth paying for.
Posted: 06/22/2009
Worldwide Partners, WE Marketing Group in China Wins MG Brand Account
Chinese partner of Worldwide Partners Inc (WPI), WE Marketing Group, has been awarded the MG brand building and management account.
Posted: 06/16/2009
The one topic no one will touch
Al Moffatt examines a rather touchy topic -- and finds his own answers to issues that have been nagging at advertising for many years now.
Posted: 06/15/2009
Agency Ambitions: Get Global Without Being Everywhere
Article from the June 15th issue of Advertising Age discussing global agency networks, and mentioning Worldwide Partners as the predominant owner/operated network.
Posted: 06/15/2009
Worldwide Partners Agencies Sweep Top Awards Globally
Worldwide partner agencies sweep top awards globally, from the Effies and Addys in the US, to prestigious awards in China, Brazil, Colombia and the Netherlands.
Posted: 06/09/2009
Worldwide Partners Agency’s landed Three Gold and a Silver trophy at this years Effies
Out of the 24 Gold Effies awarded this year, only 7 independent agencies won EFFIE Gold awards; three of them are Worldwide Partners agencies!
Posted: 06/09/2009
Worldwide Partner Agencies Sweep at National Addy Awards
Worldwide Partner Agencies collectively won 5 Gold Awards and 5 Silver Awards at the 2009 National Addy's this past weekend in D.C.
Posted: 06/09/2009
International B-to-B Agency GyroHSR Wins 13 Pro-Comm Awards
GyroHSR dominated the Pro-Comm Awards from the Business Marketing Association (BMA), including Best of Division - Total Communications Program
Posted: 06/09/2009
In Colombia, Silva Publicidad Takes Home Gold And Bronze SABRE Awards
For client FD Gravitas, partner agency Silva Publicidad designed and produced a campaign calling for the release of Ingrid Betancourt and all of the people in Colombia kidnapped by the guerrillas.
Posted: 06/09/2009
Nerland Agency Recognized Nationally for Excellence in PR
Nerland Agency Worldwide Partners was honored with a 2009 Silver Anvil Award of Excellence by the Public Relations Society of America (PRSA)
Posted: 06/04/2009
California-based Butler, Shine, Stern & Partners Launches Awareness Campaign For Chipotle Mexican Grill
Butler, Shine, Stern & Partners (BSSP) launches “My Chipotle” campaign for Chipotle Mexican Grill, the national chain of burrito restaurants known for serving Food With Integrity.
Posted: 06/03/2009
Exactly how broken is advertising?
Al Moffatt talks about the true state of the ad industry in imedia connection.
Posted: 06/01/2009
In Brazil, The Group’s Creative Director was elected the “Promotional Marketing Professional of the Year”
The Colunistas Promo São Paulo Award’s jury elected Lygia Fernandes, The Group’s Creative Director, the Promotional Marketing Professional of the Year.
Posted: 05/29/2009
Worldwide Partners, Inc. China agency wins Independent Agency of the Year Award
“China Independent Agency of the Year”, was presented to Worldwide Partners agency, WE marketing group, at the China Advertising magazine hosted award conference in
Posted: 05/29/2009
Italian Worldwide Partners Agency Gives View on Fiat/Chrysler Merger
Daniele Ollino, Senior Strategic Planner from InADV in Torino, Italy, gives his views on the business and marketing implications of the Fiat/Chrysler merger.
Posted: 05/08/2009
Partner Agency Brushfire Selected for 2009 New Jersey Tax Amnesty Program Project
Worldwide Partner agency Brushfire selected to create a comprehensive marketing campaign and targeted public relations effort to raise awareness of the tax amnesty program.
Posted: 05/01/2009
A Message From the First Minister of Scotland
Alex Salmond, the First Minister of Scotland, extends a personal Welcome to Worldwide Partner Agencies.
Posted: 05/01/2009
Mexico City and Pharma Partner Agencies Give Their Perspective on H1N1 Flu
Roberto Gutierrez from Clemente Camara y Asociados S.A. de C.V. in Mexico City, and Lynn Macrone from JUICE Pharma Advertising in New York give an interview about how the H1N1 flu has affected their agencies and the industry.
Posted: 04/27/2009
Advertisers in Europe Far More Likely to Compensate Agencies Pitching for New Business Compared to US Clients
Advertising agency executives who want to be compensated for the ideas they present in new-business contests should be pitching clients in Europe where over half of the agencies responding to a Worldwide Partners, Inc. survey say they are likely to.
Posted: 04/22/2009
Shaking the Client Money Tree
Al Moffatt, President and CEO Worldwide Partners writes about how stronger account managers are needed in tough times.
Posted: 04/17/2009
RadioShack Selects Butler, Shine, Stern & Partners
RadioShack has awarded creative duties on its advertising account to Butler, Shine, Stern & Partners after a review, the client confirmed late Thursday.
Posted: 04/16/2009
Viveca Chan, Chairperson WE Marketing Group Invited to Speak at Hong Kong Trade Development Council Seminar
Vivica Chan, promotes Hong Kong professional services to Taiwanese businessmen at the recent Hong Kong Trade Development Council (HKTDC) Seminar
Posted: 04/15/2009
Worldwide Partners In the News: European Clients More Likely to Pay Agencies for Pitch Ideas
Advertising agency executives in Europe are more likely to be compensated for their ideas presented at pitch than those in North America, according to a survey by Worldwide Partners.
Posted: 04/15/2009
Hydrogen Advertising Wins Seattle Show Award
Hydrogen Advertising won a 2009 merit award for its Family Services "Army of Kids" campaign. The Seattle Show recognizes the best work created in the region, with more than 750 entries judged by creative experts.
Posted: 04/07/2009
Advertisers in Europe Far More Likely to Compensate Agencies Pitching for New Business Compared to US Clients
Under One-Third of Agencies Paid for Pitches Globally, Per Worldwide Partners Survey
Posted: 04/01/2009
In Idaho, Stoltz Marketing Group Creates Highest Performing Ad For 2008
A survey by Nation's Restaurant News, the leading publication for the restaurant industry, named the Stoltz Marketing Group (SMG) ad for Simplot avocado products as the highest performing ad for 2008.
Posted: 04/01/2009
Ad Spend Forecast Bleaker Still
A dispiriting forecast is now coming from owner-operated Worldwide Partners Inc.
Posted: 03/18/2009
Hire the Right Expert for the Right Project
author: Joe Bernard
agency: Marsh Inc.
In light of the recent packaging redesign fiasco Tropicana endured and the questions surrounding the twenty seven page justification for the Pepsi redesign, it seemed timely to ask why these two iconic brands didn’t hire brand identity and package design firms for these highly visible initiatives.
Posted: 03/11/2009
Memphis-based archer>malmo Wins Big At Addy® Awards
Partner agency archer>malmo, member of Worldwide Partners, the largest independent network of advertising agencies, wins bigg at Addy® Awards.
Posted: 03/11/2009
Italian Agency, InADV Wins Luxottica Brand With Help From Six Worldwide Partner Agencies
Italian Agency, InADV Wins Luxottica Brand With Help From Six Worldwide Partner Agencies
Posted: 03/11/2009
Illinois-headquartered Rhea + Kaiser Sweep Regional NAMA Awards
Rhea + Kaiser Marketing Communications member of Worldwide Partners, the largest network of independent advertising agencies sweep regional NAMA awards.
Posted: 02/19/2009
Partner Shelley Stewart's Inside Out featured on Fox News
Partner Shelley Stewart President/CEO of o2 ideas advertising agency,featured on Fox News talking about his battle for education.
Posted: 02/17/2009
Downturn/bailouts will grow under-the-radar advertising
With so many bailed-out institutions cutting back on advertising, one global agency network chief believes 'under the radar' stealth advertising could hold the key to future spending trends.
Posted: 02/17/2009
Downturn/bailouts will grow under-the-radar advertising
With so many bailed-out institutions cutting back on advertising, one global agency network chief believes 'under the radar' stealth advertising could hold the key to future spending trends.
Posted: 02/16/2009
Creativity the Key to Winning in Tough Times
In tough economic times, the battlefield typically moves from brand expansion to capturing marketshare.
Posted: 02/16/2009
Kwantam Scores with Activision
Kwantam, partner agency of Worldwide Partners international advertising network scores with Activision.
Posted: 02/11/2009
Chicago Based Rosen & Brichta Wins Honors For Chicago Tribune Work
Rosen & Brichta has won an award from Creative Quarterly, The Journal of Art and Design, for the work they’ve done on the launch of the redesigned Chicago Tribune newspaper.
Posted: 02/11/2009
Brazilian Partner Agency, The Group Creates Commercial To Showcase Versatility
Brazilian Partner Agency, The Group Creates Commercial To Showcase Versatility
Posted: 02/03/2009
The Global Bubble Burst Means Local Markets will Conquer
The boss of the world's largest owner-operated agency network tells us why local is really going to matter this year.
Posted: 01/30/2009
Chipotle Mexican Grill Names Butler, Shine, Stern & Partners Of San Francisco New Agency of Record
National burrito chain, Chipotle Mexican Grill has chosen Butler, Shine, Stern & Partners (BSSP) to elevate its advertising and marketing programs
Posted: 01/30/2009
In Alaska, Nerland Agency Wins Best Of Show And Judges Award At PRSA Aurora Awards
Nerland Agency Worldwide Partners took away the top honor at the Public Relations Society of America.
Posted: 01/30/2009
Headquartered in South Africa, Full-Service Kwantam Group Is Result of iLogic And Trigger Media Merger
Kwantam Group will operate as a full service agency with advertising, digital and media divisions.
Posted: 01/30/2009
HSR Becomes Chicago's Largest B-to-B Specialized Agency with Acquisition of Fergus/Peters Group
HSR Chicago has acquired Fergus/Peters Group, a Chicago-based integrated marketing firm, to further strengthen its presence in the local market.
Posted: 1/27/2009
WPI Agency CEO Survey Reveals What's Really Happening
Contrary to the 5-6% 2009 ad spending cuts predicted by the holding companies, the 2009 Worldwide Partners Agency CEO survey indicates global ad spending reductions by as much as 20%
Posted: 01/21/2009
Together, We Can! How Collaboration Will Help Us All Build a Better World in 2009.
author: Mark J. Marosits
agency:
If you care about improving the health and well-being of individuals and communities, you are undoubtedly facing a challenging year ahead.
Posted: 01/15/2009
iLogic & Trigger Media Merge to form full service agency
iLogic, a leading digital agency has today announced its merger with Trigger Media to form the Kwantam Group.
Posted: 01/08/2009
View From The Top
In tough economic times, the battlefield typically moves from brand expansion to capturing marketshare.
Posted: 01/06/2009
Wellcom Elected PR Agency of the Year
For the 29th agencies awards of the year, rewarding the best PR agencies of the year, Wellcom has just been elected Public Relation Agency 2008.
Posted: 12/19/2008
The Grinch Hasn’t Stolen Christmas, But His Presence Is Felt
Worldwide Partners Inc. CEO Survey Details Scaling Back of Holiday Fetes.
Posted: 12/16/2008
A New "Grounded Consumer" Emerges From the Ashes of the Economic Meltdown, Concludes New Study
Context-based research group and Carton Donofrio Partners conduct joint study on the future of consumerism in a changing economy.
Posted: 12/09/2008
Partner Agency in Brazil, The Group, won awards from two different festivals this month
The Group receives 5 awards at the Caio Awards 2008 and 9 awards at the Promotion, Packaging and Design Brazilian festival.
Posted: 12/08/2008
Illinois-based Rhea + Kaiser Wins At 2008 Construction Writer Association Awards
With their work for Caterpillar®, Rhea + Kaiser Marketing Communications was recognized during the eighth annual Marketing Communications Award held by the Construction Writer's Association (CWA).
Posted: 12/03/2008
“The next bounce of the ball” A fresh perspective on building brands in a time of austerity
author: Adam Wylie
agency: 23red, London, England
As the dark clouds of global recession begin to sprinkle the first drops of icy rain on the ad industry our focus turns to the horizon and the industry’s longer-term prospects.
Posted: 11/24/2008
Worldwide Partners North American Region Meeting And Media Conference: Chicago September 21-24, 2008
With close to a hundred attendees, the largest NAR meeting to date was opened September 21st with warm welcomes by Dennis Christianson, President of Laird Christianson Advertising and senior NAR board member.
Posted: Mon, November 24, 2008
Trends in Retail Marketing
author: Jennifer Thompson
agency: Marsh Inc.
Trends in retail marketing have certainly been focused on communication of product benefits, equities and events through digital methods...
Posted: 11/21/2008
Search… Marketing that Scores a Direct Hit
author: Steve Levitt
agency:
In these challenging economic times, discretionary marketing spend is a thing of the past and every tactic is being scrutinized more closely for a return on investment.
Posted: 11/13/2008
Seamless Partnering: Effective Client Retention Strategy
author: Richard G. Yang
agency: Catalytx, Pasig City, Philippines
One of the biggest challenges of agencies is not just how to get new clients but how to retain their business over the long term.
Posted: 11/10/2008
Advertising Trends in the Middle East - A Look Towards 2009
author: Imran Jaffrey
agency: Focus Advertising Middle East, Jeddah, Saudi Arabia
Put together the words “Middle East” and “advertising” and what comes to mind are the industry stereotypes, cultural restrictions, uniform creative designs, finding the right people, and the lack of reliable market research.
Posted: 11/03/2008
California-based Butler, Shine, Stern & Partners Wins More Awards. This Time For Media Creativity
When it comes to creativity, our partners at Butler, Shine, Stern & Partners have long had a reputation for creating 'hot' messages.
Posted: 11/03/2008
New Partner From Trinidad & Tobago, The Buzz Ltd. Creates Media Buzz Joining Worldwide Partners, Inc.
Word spread quickly through the media when our newest partner agency, The Buzz, joined Worldwide Partners.
Posted: 11/03/2008
In Kansas City, Partner Agency Nicholson Kovac Wins Nine PRISM Awards And The Distinguished Service Honor
Nicholson Kovac (NK) was honored with nine awards at the PRISM Awards Gala, recognizing the year's outstanding public relations programs, materials, and practitioners.
Posted: 11/03/2008
Edinburgh-based The Union Named Scottish Agency Of The Year 2008
For the second time in three years, The Union was crowned 'Agency of the Year' at the recent Scottish Advertising Awards, the 'Oscars' for Scottish advertising. The agency also picked up 10 awards and 5 commendations in an evening with strong competition from several agencies.
Posted: 10/20/2008
Brazilian Partner Agency, The Group Comunicação, Wins 11 Awards
The Group won 11 awards at the Brazilian Promotion, Packaging and Design Festival 2007, held by About Magazine.
Posted: 10/16/2008
Worldwide Partners Inc.’s Ranks Exceed 100 Agencies for the First Time As Five Agencies Join Partnership
Worldwide Partners Inc (WPI), the world’s largest owner-operated network of independent marketing services firms, has broken the century in terms of partners five agencies have invested and joined WPI, increasing its ranks to 101 shops.
Posted: 10/07/2008
Halsband Worldwide Partners In Costa Rica Wins International Creative Recognition
For the second consecutive year, our partner agency, Halsband Worldwide Partners (HWP), was awarded first place at the Iberoamerican Contest for creativity in Health and Pharma.
Posted: 09/17/2008
Partner Agency, The Union, Leads The Way At Scottish Ad Nominations
The Scottish Advertising Awards, Scotland's advertising Oscars, have announced the nomination of The Union for 23 awards in a total of 20 different categories.
Posted: 09/03/2008
Working The Network: German Agency Wächter & Wächter | Worldwide Partners Uses China Study To Generate Press
With the kind of timing that could only occur during an Olympic year, Wächter & Wächter made headline news with their use of the study sponsored by WE Marketing Group in China.
Posted: 09/03/2008
In China, WE marketing group Takes Silver For Mercedes-Benz Work
At the Sixth Annual Marketing Awards in Shanghai, Mercedes-Benz China earned one of the highest scores among more than 200 cases winning a Silver, and becoming the highest scoring of all multinational brands in the competition.
Posted: 08/26/2008
WPI Survey Results Picked up by Domestic and International Press
The results of a survey conducted by WPI in July of partner agencies and their view of the economy, has been picked up by various publications worldwide.
Posted: 08/19/2008
Rhea + Kaiser Wins Silver Trumpet And Skyline Awards For Underwriters Laboratories Public Relations Efforts
Rhea + Kaiser was recently awarded the Skyline Award from the Public Relations Society of America (Chicago Chapter) and the Silver Trumpet Award from the Publicity Club of Chicago.
Posted: 08/19/2008
China Partner, WE Marketing Group, Adds To Mercedes S-Class Image With New Campaign
WE Marketing Group in Beijing recently developed a print advertising campaign to promote the advanced technologies of S-Class by Mercedes-Benz.
Posted: 08/01/2008
2008 State of the Agency Business Results Show Agencies are Holding Steady
Despite a global economic slow down, Worldwide Partners agency CEO's report that the agency business is holding it's own - for now.
Posted: 07/25/2008
Patrick Scullin Founding Partner of Ames Scullin O'Haire Advertising in Atlanta Comments On Televisions "Mad Men"
In July's issue of MediaPost's Marketing Daily, Patrick Scullin makes a witty commentary about how AMC's Mad Med gives some insight into the advertising profession.
Posted: 07/25/2008
Media and Marketing Letter: Worldwide Partners in the News
Media and Marketing letter featuring Worldwide Partners CEO Al Moffatt expressing his opinion on Gaming vs Cinema.
Posted: 07/08/2008
Worldwide Partners In The News: Marketing Week Story On Outdoor Advertising
Worldwide Partners recently featured in a recent special report on the ways in which outdoor advertising is reaching into new territory
Posted: 07/03/2008
For Release: West Coast-based U.S. Firm, Alt., Joins Worldwide Partners And Makes News
Online news sources, Calibre Macro*World, and online Yahoo! Finance published articles about new partner Alt. and Worldwide Partners.
Posted: 07/03/2008
Worldwide Partners Featured In BBC China Business Broadcast
The BBC, in conjunction with Public Broadcasting, is currently airing an exclusive, worldwide series on doing business in China in which Worldwide Partners is a featured expert.
Posted: 07/03/2008
Our Partner Agency In Spain, Zapping, Brings Home Bronze From Cannes
At the Cannes Lions 2008, the 55th International Advertising Festival, Zapping took bronze in the Newspaper entry, miscellaneous category.
Posted: 06/06/2008
World Meeting: New Orleans, Louisiana, 2008
The largest Worldwide Partners World Meeting ever, kicked off on May 18th with a reception at the Ritz Carlton, New Orleans.
Posted: 06/06/2008
Celebration - Perfect Partners
Perfect Partner Award Ceremony during our World Meeting in New Orleans May 21, 2008.
Posted: 05/14/2008
Stop Talking About Media. It’s the Mode That Counts.
author: Rick Milenthal
agency: Engauge, Columbus, United States
We visited people’s homes in Columbus, Ohio (a test marketing Mecca) to do the unthinkable: mess with their media. We found out that when they spend time with media they do it with a purpose, goal, or need that drives their behavior.
Posted: 05/14/2008
China Advertising: The Beginning of a Golden Age
author: Viveca Chan
agency: WE Marketing Group, Beijing, China
The middle class in China is booming, and the super rich are getting younger and more educated. Urbanization will continue to grow, driving consumer spending and income.
Posted: 05/14/2008
New Worldwide Partner Agency, Butler, Shine, Stern & Partners Wins Columbia Sportswear
San Francisco-based Butler, Shine, Stern & Partners (BSSP) was selected by Columbia Sportswear Company (Nasdaq:COLM).
Posted: 05/14/2008
Edinburgh-based The Union Retains "Number One in Scotland" Crown
Scotland's top ad agencies showed growth of almost 15% in advertising billings in 2007 compared to the previous year. For the second year running, The Union came out on top, with billings over £16 million, an increase of 9% over 2006.
Posted: 04/29/2008
Worldwide Partners In The News: Business Standard Writes About our Network Expansion in India
The Business Standard writes about our recent expansion in India.
Posted: 04/29/2008
Worldwide Partners In The News: Mint Writes About our Network Expansion in India
The Wall Street Journal's India partner features our new partner and EMEA Collaborations Director.
Posted: 04/29/2008
For Release: Worldwide Partners Announces Additions to Agency Network In Panama, New York and Portland
Contacto/FDA, JUICE Pharma Advertising and YRG Expand WPI’s Agency Roster to 92 Shops, 51 Countries
Posted: 04/22/2008
Worldwide Partners COO Paul Davidson Featured in Broadcast Online
Worldwide Partners COO Paul Davidson talks about preparation for next year's analogue switch off in the US.
Posted: 04/14/2008
Worldwide Partners In The News: Admap Article Demonstrates Network Knowledge Of Global Advertising
A three-page article in the publication Admap shows off the thinking from Worldwide Partner agencies around the globe.
Posted: 04/04/2008
Ads Created By Scottish Partner Agency, The Union, Appear Within X-Box Computer Games
Anti-Drink Drive campaign for the Scottish Government will be appearing within a range of X-Box 360 games.
Posted: 03/17/2008
In Illinois, Rhea + Kaiser Scoops Up “Best Of Show” Then Sweeps National Agri-Marketing Association Regional Awards
Rhea + Kaiser Marketing Communications dominated the recent National Agri-Marketing Association (NAMA) regional awards.
Posted: 03/03/2008
Worldwide Partners CEO discuss future of Global Village and shares his opinion on the Apple MacBook Air
Worldwide Partners CEO Al Moffatt's opinion sought by Campaign and Marketing Magazines
Posted: 02/20/2008
A Closer Look At Our Partner In The Adriatic Region: STRAWBERRY IDEAS & SOLUTIONS
STRAWBERRY IDEAS & SOLUTIONS, WPI member for Serbia, Croatia, and Montenegro, brings their special splash to the network.
Posted: 02/14/2008
Swiss Agency, metzgerlenher worldwide partners, Wins Awards For Phonak Work
The metzgerlehner campaign for Phonak’s Hear the World publication just won the International Sponsoring Award 2007 in Germany for the Innovation category.
Posted: 02/14/2008
Vitrano, President and Co-Founder Of New Orleans-based Trumpet, Voices Views On Improving The Business
In a recent issue of the trade publication, Advertising Age, Robbie Vitrano provides his perspective on reinventing the client and agency relationship.
Posted: 02/11/2008
PROVID Named Most Effective Agency of the Year by The Ukraine Effie 2008
On Thursday, December 4, PROVID of Kiev, Ukraine, was named The Most Effective Agency of the Year.
Posted: 01/31/2008
Worldwide Partners Asia-Pacific Regional Meeting, November 2-3, 2008
Asia-Pacific Region Partner Agencies from China, Taiwan, Philippines, Thailand, Malaysia and Singapore to meet in Kuala Lumpur.
Posted: 01/28/2008
Swedish Partner, Blomquist Turns Bronze To Silver, Moving Up To #2 In The Country
Blomquist scored second place in the annual competition ”Best Agency in Sweden” (Original title; Sveriges bästa byrå)
Posted: 01/08/2008
Scottish Partner Agency, The Union, Presents At the 2007 Beijing International Advertising Forum
Scottish partner The Union invited to participate in the Beijing International Advertising Forum through Chinese partner WE Marketing Group.
Posted: 01/08/2008
Scottish Partner Agency, The Union, Presents At the 2007 Beijing International Advertising Forum
Scottish partner The Union invited to participate in the Beijing International Advertising Forum through Chinese partner WE Marketing Group.
Posted: 01/07/2008
Partner Agency Focusadvertising Launches on Dubai Operation
As the first step to expanding and growing the network in the Middle East Focusadvertising opens their office in Dubai Media City.
Posted: 12/17/2007
Connecticut-based Mintz & Hoke Takes Honors From National Web Awards
Mintz & Hoke takes home honors from the 2007 Web Awards competition sponsored by the Web Marketing Association for a number of clients
Posted: 12/17/2007
Effectiveness and Creative Agency of the Year
The winners of the IPA Effectiveness Awards, the most prestigious awards scheme worldwide that rewards campaigns that have proved the effectiveness of their ideas, were announced at a black-tie gala ceremony held recently at ‘Dynamic Earth’ in Edinburgh.
Posted: 11/16/2007
WPI Board of Directors Chairman Rick Milenthal Featured in Advertising Age
Tune In: Understand the Mind-Sets That Drive Consumer Behavior - By Rick Milenthal in Advertising Age Magazine
Posted: 11/14/2007
Two Ohio-based Worldwide Partners' Agencies Team Up for Carl's Jr.
Ohio based Marsh Inc., and Brokaw, Inc. collaborate on regional marketing business for Carl's Jr.
Posted: 11/05/2007
Network Creative: Featuring Tokyo Partner Asahi Advertising, Inc.
Get a quick look at what our network partner agencies are doing. Starting with the Asia-Pacific Region, with the work created by Asahi Advertising.
Posted: 11/05/2007
Network Creative: Featuring Tokyo Partner Asahi Advertising, Inc.
Get a quick look at what our network partner agencies are doing. Starting with the Asia-Pacific Region, with the work created by Asahi Advertising.
Posted: 11/05/2007
Worldwide Partners Advertising Network and ECCO International Enter Strategic Alliance
Worldwide Partners and ECCO International, a public relations network, enter a strategic alliance to offer unparalleled global resources
Posted: 08/20/2007
In Cleveland, Partner Agency Brokaw Gets Smart Business Coverage For Great Advertising Philosophy
The publication, Smart Business, recently printed an article describing the 26-page booklet, “How to Brokaw,” created by our partner agency Brokaw.
Posted: 08/20/2007
Polish Partner Agency, Legend Group, Ranked Number Three In The Country
In the survey Aapport z badania dla SAR – Agencje Reklamowe, Legend Group scored third of all agencies within Poland.
Posted: 08/13/2007
Partner Godfrey's Search Expertise Earns Google Certification
Partner agency, Godfrey, based in Lancaster, Pennsylvania, has announced that Media Director Stacy Whisel has earned the status of Google-qualified advertising professional.
Posted: 08/13/2007
Partner Godfrey's Search Expertise Earns Google Certification
Partner agency, Godfrey, based in Lancaster, Pennsylvania, has announced that Media Director Stacy Whisel has earned the status of Google-qualified advertising professional.
Posted: 07/12/2007
World Class Business-to-Business Partners Receive Top Awards
Partner agencies Rhea & Kaiser Marketing Communications and HSR Business to Business highlighted the world-class B-to-B expertise of the network with prestigious industry awards for their results-oriented work.
Posted: 06/25/2007
Best of Breed Partners Sweep Western U.S. Advertising Award Shows
Boise-based Stoltz Marketing Group (SMG) took the Best of Show for the integrated advertising campaign developed for Blackhawk On The River.
Posted: 06/15/2007
Worldwide Partners Takes Center Stage in US Trade Magazines
AdWeek recently highlighted Worldwide Partners and the ongoing trend for clients to tap into the "WIki model" for network collaboration.
Posted: 05/18/2007
Worldwide Partners was featured in a recent Adweek article "Clients Want Multiple Partners".
Worldwide partners was featured in a recent Adweek article titled "Clients Want Multiple Partners".
Posted: 05/18/2007
Costa Rica: The World Meeting 2007
Partners and guests were treated to an array of experiences and thought stimulating presentations during the April meeting.
Posted: 05/17/2007
Partner Ten United Launches Innovative Consumer Workshop
Ten United has just introduced the Consumer Engagement Lab, a space devoted to studying consumers and how they interact with emerging media.
Posted: 03/27/2007
Worldwide Partners Featured in Advertising Age Magazine
Network of Independent Agencies Aims to Compete as a Global Holding Company - By Alice Z. Cuneo of Advertising Age Magazine
Posted: 02/20/2007
High-Quality Partners Around The World Win Accounts Based On Innovative Thinking
Partner agencies around the world named as agency of record" by high profile clients.
Posted: 01/24/2007
2006 China Summit Featured Learning Experiences and Local Expertise
In November 2006, Worldwide Partners teamed with local partner, WE marketing group, to present the China Marketing Summit.
Posted: 12/01/2006
In Germany, Wächter & Wächter Work Is Featured As Campaign Of The Week
Ammerland Dairies campaign chosen by specialized advertising magazine W&V as the campaign of the week.
Posted: 12/01/2006
In Edinburgh, The Union Wins Scottish Agency Of The Year!
At the 2006 Scottish Advertising Awards, The Union was named Agency of the Year. The awards, which rank the best advertising, direct and digital work in Scotland each year, were announced at a dinner in Edinburgh, attended by over 400 people from the marketing communications industry.
