In Colombia, Silva Publicidad Takes Home Gold And Bronze SABRE Awards

Release Date: 06/09/2009

For client FD Gravitas, partner agency Silva Publicidad designed and produced a campaign calling for the release of Ingrid Betancourt and all of the people in Colombia kidnapped by the guerrillas.

The creative shows the face of Ingrid Betancourt formed by the touching words of her last letter prior to her rescue by the Colombian Army.

The Ingrid Betancourt Awareness Campaign was the gold winner in the Best Latin American Campaign category and the bronze winner in the Public Service Announcement category.

The SABRE Awards are sponsored by Paul Holmes; publisher of The Holmes Report to recognize Superior Achievement in Branding and Reputation. The awards are given for public relations; reputation management and brand building campaigns that exemplify a strategic approach in research and planning, breakthrough thinking, integrity and effectiveness.