The Union Reveal New Organ Donation TV Spot

Release Date: 02/26/2010

The Union have created a new TV commercial for the Scottish Government’s Organ Donation drive. ‘Spare Clare’ follows the highly successful ‘Kill Jill’ ad, where the viewer is presented with a real-time dilemma and encouraged to register immediately on the Organ Donor register. There are currently around 500 people in Scotland waiting for organ transplants.

The £500,000 campaign will also use radio, posters and DM. Field marketing will be conducted through The Union’s specialist company, Union Connect.

The previous campaign won a prestigious IPA Gold Effectiveness Award in 2007.