Worldwide Partners Expands Asian and Middle Eastern Footprints

Release Date: 02/24/2010

DENVER—Worldwide Partners, Inc., (WPI) has added five agencies to its global owner-operated agency network, including two shops in the economically expanding Asia Pacific region and two in the Middle East.

“All five agencies are young and up and coming,” said WPI president and chief executive officer Al Moffatt. “We are aggressively looking for partners in the faster growing economies and markets where increasingly the clients of our agencies will need and want to do business. Alternatively, there will be clients and brands in the emerging markets who will want to do business in the mature markets. As we increase our footprint, WPI will allow partner agencies and their clients to accommodate this developing business dynamic.”

The agencies joining WPI in the Asia Pacific region are MakkiMakki, which is based in Jakarta, Indonesia, and dLuxy in Ho Chi Minh City, Vietnam. Joining WPI’s Europe-Middle East-Africa region’s ranks are Cairo, Egypt-based Resala, the Ad Kitchen, based in Dubai and Moon, which is based in Düsseldorf, Germany.

The WPI network now contains 90 agencies operating in 53 countries. “Increasing WPI’s global footprint will be one of the primary initiatives in 2010 as we want to ensure we can provide our existing partner agencies access to the best independent local agencies in any global market or region that clients will want to expand into going east or west,” said Moffatt. “It’s our job to provide the resources to keep current clients happy and not feel the need to assign accounts to traditional networks when we can deliver and manage best-in-class local talent and knowledge and apply it to their brands.”

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Al Moffatt, President and CEO, Worldwide Partners, Inc.
+303-577-9765
alm@worldwidepartners.com

Editor’s note:

About Worldwide Partners, Inc.

Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 90 agencies employing 4,500 people in 126 offices located in 53 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage $3.4 billion in worldwide advertising expenditures. Many prominent advertising agencies are part of Worldwide Partners, including 2009 U.S. Small Agency of the Decade, Butler Shine Stern and Partners; 2009 China Independent Agency of the Year, WE Marketing Group in Shanghai; kirshenbaum bond senecal in New York; two-time Cannes Gold-Lion winner Wong Doody in Los Angeles and Seattle, two-time Scottish Agency of the Year, The Union, and two-time Agency of the Year in The Ukraine, Provid.