Worldwide Partners Featured In BBC China Business Broadcast

Release Date: 07/03/2008

The BBC, in conjunction with Public Broadcasting, is currently airing an exclusive, worldwide series on doing business in China in which Worldwide Partners is a featured expert. As part of the China Marketing Summit conducted by Worldwide Partners in Beijing and Shanghai, WPI President Al Moffatt and WE Worldwide Partners founder Viveca Chan share their insights on the Chinese marketing climate as China moves from a production mentality to a brand-building mentality. 

Highlights from BBC Documentary