May 4th 2016
Shanghai – WE marketing group created a visually stunning video to launch the Dream 365 TV content hub for Visit California. The video features famous Chinese singer Sun Nan and Olympic gold medalist Jonny Moseley.
The creative idea is based on the personal story of Sun Nan, who is an avid snowboarder and a loving father. He encourages his children to ski because it is a sport for the courageous. In Lake Tahoe, he leads a team of skiers to create a rainbow at night to inspire his children that any dream can come true if you work hard to achieve it.
“When we were kids, we had a lot of unrealistic dreams…You can make it come true if you are brave enough” Sun Nan proclaims in the video. As this video is a “gift” for his children, Sun Nan called home at the end of the ski run, “Hey kids, do you remember daddy told you before that rainbow can happen at night? We finally make it come true today!”
WE marketing group’s managing director Kenny Wong adds, “WE created the Rainbow at Night story to make the global idea of Dream Big more relevant to the Chinese audience. The video combines an emotional story with beautiful visuals to showcase the Californian skiing experience in an innovative way. Special thanks to our U.S. partner agency MeringCarson for collaborating with us on the highly challenging production using the world’s top experts, and making our big dream come true.”
WE marketing also created banner ads and redesigned the VCA official YouKu channel to host all the interesting video content ranging from California Dreamers Series, Dream Eater series, and Always in Season series. See the video site at: http://i.youku.com/cttccn
About WE Marketing Group:
WE Marketing Group is China’s top ranking independent advertising agency (R3 survey 2009 and China Advertising 2013) and one of the world’s top 13 independent agencies (Campaign Magazine 2013). WE provides integrated marketing communication services including brand strategy, advertising creative & production, media planning and buying, event marketing, digital and social media marketing. As the “3rd Force” in China’s advertising industry, WE stands for “West meets East”, representing the perfect balance of Chinese insights and western business acumen. WE’s mission is to help local brands globalize and global brands localize. With over 350 employees in five offices, including Hong Kong, Shanghai, Beijing, Nanjing, and Guangzhou, and working with partner agencies worldwide, we serves clients throughout China and around the world.
For further information, please contact:
Kenny Wong, managing director,
WE marketing group
Office: +86 21 61219688 x628