Partner Winsper and Janome Reveal New North American Brand Strategy at ANA Business-to-Business Committee Event

May 5, 2015

Partner Winsper, a strategic marketing consultancy group, in partnership with Janome, the world’s premier manufacturer of sewing technology, is proud to share Janome’s new brand identity and demand generation campaigns at the ANA Business-to-Business Committee meeting today.

Janome engaged Winsper as their AOR to lead this effort. The re-launch consisted of brand strategy and planning, analytics, and omnichannel deployment to help support Janome’s continually growing audience of consumer brand advocates and their expansive multi-channel dealer network in North America.

The collective effort between Janome’s entire sales and marketing team along with the strong leadership of Winsper made tremendous strides in just 12 months. “The consumer-centric strategy in support of our dealers’ needs has caught the eye of the entire industry,” said Michael McDonagh, President and Chief Executive Officer, Janome America. “We had the best revenue year ever in the history of the company, and I congratulate all involved to make Janome a success.”

Ms. Janine Martella, Director of Committees and Conferences for ANA, will moderate the discussion between Ms. Alison Newman, Director of Marketing and Education, and Mr. Jeffrey Winsper, President of Winsper.

The presentation includes their discoveries into consumer buying habits, tips on how to leverage an independent dealer network for success and insights into how Winsper established and monitored consumer analytics, as well as Janome’s new creative messaging platform.

To learn more about how Winsper achieved success for Janome and other global brands, contact Winsper at

About Janome
Janome, formerly New Home, was founded in the late 19th century in Massachusetts. The company was acquired by the Janome Sewing Machine Company of Tokyo, Japan in 1960 and has since grown to become the world’s premier manufacturer of sewing machines and sergers. In 1960, the company purchased New Home and introduced Janome America. As a leader in the sewing industry, Janome strives to create best-in-class sewing, embroidery, and quilting machines that enable sewists creativity and innovation.

About Winsper
Winsper is a next generation, modern marketing services partner. Working with premier global brands in select categories, we are specifically designed to drive revenue for your customer acquisition, retention and growth requirements. Winsper is a member of Worldwide Partners, Inc. (WPI) the world’s 10th largest full-service agency network, public or private.

Living at the collision of all things strategy, analytics and creativity, our insightful, actionable plans effectively connect with consumers at key moments in the purchase journey. Brand experience includes STIHL USA, Timberland PRO, and IBM.