Independent Boston marketing firm Winsper, a Worldwide Partners member, announced that after a three month competitive review, it has been selected as the integrated brand agency of record for Carpet One Floor & Home, a CCA Global Partners company. Winsper successfully competed against several large agencies. Carpet One Floor & Home is a cooperative of floor covering retailers throughout the United States and Canada. New work will debut in the Spring of 2016.
Winsper has been retained by Carpet One Floor & Home for services including brand strategy; broadcast, print and digital marketing; point-of-purchase; and development of promotional campaigns in support of their 800+ retails stores across the United States and Canada.
“Our appreciation of and experience with the independent dealer network provides us the understanding to help properly position the brand and provide support for the local Carpet One Floor & Home members with the opportunity to unite under one singular approach,” said Winsper President, Jeff Winsper.
“Carpet One Floor & Home has a loyal customer base built upon a differentiated customer experience. We chose Winsper as our agency to help us share those stories in a compelling way,” said Janice Jacobs, Vice President of Marketing, Carpet One Floor & Home. “We are thrilled to bring Winsper’s strong strategic, creative, and analytics expertise to our members. Their experience with independently-owned retailers and an understanding of the cooperative business model makes them a terrific partner for us.” To learn more about Winsper and its services, visit: www.winsper.com.
Carpet One Floor & Home is North America’s leading floor covering retailer and the largest division of CCA Global Partners, with nearly 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. For a quarter of a century, CCA Global Partners, a privately held cooperative, has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. With the strength of 13 independent business brands and more than 2,800 locations, CCA Global Partners is well positioned to positively impact the success of independent businesses like Carpet One Floor & Home. For more information on CCA Global Partners, go to http://www.ccaglobal.com.
Winsper is an independent business and marketing consulting firm headquartered in Boston, MA. Winsper devises new ways for its clients to build their brand value over time and sales overnight by providing solutions such as strategy, omni-channel execution, and analytics. Winsper represents premier brands in a variety of industries including consumer durable goods, manufacturing, retail, and technology. To learn more about Winsper and its services, visit: www.winsper.com.
Winsper is also the parent company to Black Ink, the only SaaS-based software that provides business level reporting about marketing performance as seen through the eyes of financial reporting. Winsper is a member of Worldwide Partners, representing 70 agencies in 45 countries with over $2.5 billion in capitalized billings. To learn more about Black Ink, visit: www.blackinkroi.com.