23red

Fact Sheet

What We Do

23red creates valuable marketing ideas that connect brands with consumers.

Today the possibilities for consumer engagement have increased dramatically. Media channels have proliferated and become increasingly interactive and less and less passive. Brand messaging has become increasingly sophisticated and now involves both explicit and implicit communication.

23red’s offering reflects this changing landscape. Dependent on the unique needs of your brand and desired consumers, we develop ideas that utilise differing means of engagement:

Advertising - essentially one way communication from brands to consumers through a variety of media channels, traditional and new

Activation - more direct and involving communications and activity enabling two way conversations and relationship building

Association – borrowing equity from other brands and properties to enhance the brand consumer relationship through this third party relationship

Co-creation - the development of a new property or unique content through UGC, platform, property or branded content creation

23red believes the value of any marketing idea is simply its effectiveness in achieving the brand’s objectives. As such we have a rigorous approach to objective-setting, evaluation and performance-related payment.
 

Agency Philosophy and Competitive Advantages

The 23red vision is to be a creative community that knows what it takes to be with the consumers.

We are a community of brand and communication experts, with an experienced network of strategic and content partners. We believe everyone is creative and foster collaborative relationships, based on trust and respect. Clients and consumers alike are part of the collective talent that produces inspirational ideas.

Understanding consumers is at the heart of the 23red process. We adopt a rigorous qualitative and quantitative approach to consumer insight identification and validation. Dedicated in-house intelligence resource ensures we fully interrogate and understand your market-place, competitor set and brand offering. Finally we offer a range of proprietary planning tools but tailor our planning approach to the individual Client needs. Of up-most importance is the delivery of both an inspiring yet succinct consumer engagement strategy.