Bloomingdale Worldwide Partners

Fact Sheet

What We Do

As a full-service agency, Bloomingdale provides a spectrum of services spanning account management, creative, media placement and production for mass media advertising and promotion, as well as public relations, CRM, direct marketing and events. These services are offered through our mainstream agency and subsidiaries:

Bloomingdale Advertising Sdn Bhd
This is where we brainstorm to develop strategic and integrated solutions that help clients achieve their sales and marketing objectives. From conventional mass media campaigns to out-of-the-box non-media assault; packaging and direct marketing to POS and online promotions, we do whatever it takes to deliver beyond clients’ expectations.

BASB Recruitment Sdn Bhd
Our recruitment subsidiary is a full-fledged agency dedicated to recruitment advertising with designers specialising in recruitment ads. Creative media buy offers added value to our clients. Besides recruitment, we handle Financial Ads, Notice Procurement Ads, Tender Ads and Prospectus.

Bloomingdale PR
PR professionals are engaged in the public relations component of a strategic communication plan. PR services include press relations, priming clients for press interviews, designing and producing press kits and issuing press releases on our clients’ behalf. We design and produce newsletters according to clients’ requirements.

BASB Design
This subsidiary is focused on creating visually stunning and target-friendly corporate literature that includes corporate profiles (printed or online), annual reports and marketing brochures. Our work in CI (corporate identity) has helped create a unique, distinctive and relevant image for our respective clients.

Intrepid Works (event management)
From nationwide road shows to annual arts festivals, our event management team takes it all in their stride. Launches of new products/services/companies and procurement of international acts for staging in Malaysia are featured strongly in our portfolio as well.

@Bloom (outdoor advertising)
Strategically set up to handle outdoor communication strategies, @Bloom focuses on ‘school signboards’, offering a singular opportunity for communication targeted at schoolchildren.

Agency Philosophy and Competitive Advantages

Our long list of varied clients is a testament of our consistency and commitment to great work that sets us apart as an agency with a difference.

We have a unique mix of enthusiastic young talents and experienced personnel to provide the right balance of innovative ideas and proven experience. Believing that loyal staff is a strong competitive edge of our organisation, we are focused on attracting, recruiting and training some of the best talents in the country and the region.

With the right team on board, we have the capabilities to plan, execute and manage local and global campaigns, with cutting-edge strategies and market insights that inject these with great stand-out value. We believe in integrated campaigns across all disciplines and are well-versed with the latest in communication tools so as to provide our clients with the best options available.

Our approach to work and life is the same - a journey to be enjoyed and appreciated – and we are committed to sharing in with every relationship, be it with clients, partners, suppliers, associates and affiliates.