Carton Donofrio Partners, Inc.

Fact Sheet

What We Do

We are a full service advertising and marketing communications resource. We have a complete complement of creative and production personnel, a full-service media operation, direct response strategy and analytics and a highly skilled account management group. In addition to the research capability mentioned above, we also conduct quantitative and traditional qualitative research—and we have a secondary source researcher on staff.

Our company has a reputation for expertise and leadership in interactive media. Web marketing and Web site design account for 20% of our revenue. We provide consulting services for companies with brand management and marketing strategy needs, and we also do research and consulting on improving customer experience, loyalty, and equity.

Our creativity is not limited to advertising and the Web. Effective public relations work requires an understanding of the key publics and the ability engage them as creatively as any other customer. PR has been a core competency of our company since we added the capability in 1976. Our work extends well beyond traditional media relations into special event creation and management, employee and customer communications, and issue communication support.

Agency Philosophy and Competitive Advantages

At the core of our company is the commitment to base everything we do on the reality of actual customer experience. We look at our clients from the outside in - from the vantage point of the people who buy from them, who recommend them, who distribute their products or services. We seek to understand specific customer experience at every point of contact - to go beyond attitudes and awareness to actual behavior - so that our communications programs reveal the powerful connection that our clients can provide to a customer with a need.

By itself, this perspective is not unusual. Many companies seek to take the customer point of view. Where we are unique is in our capability to discover and understand the customer experience. Through our Context-based Research Group, we have a network of 3,500 cultural anthropologists located throughout the United States (and everywhere else in the world) who are trained to observe and interact with people at home, work, or play, to understand the dynamics of complex buying decision and product usage behaviors.

When we develop advertising or interactive media or conduct a brand consulting assignment, this research and planning capability enables us to work faster and smarter than our competitors. It also allows us to make sure we are being faithful to the customer experience. From a creative development point of view, this in-house resource becomes a great asset to the creative teams, as they can function as if they have members of the target audience standing by at all times. It makes our work far more relevant and compelling, and helps our clients be more successful in the marketplace.