460 brand cars were lined up to form the word Goal. "This integration represents the dedication and recognition of a brand strategy," emphasizes Guntovitch Fernando, co-owner of The Group.
With team of over 500 people, plus ten trailers for equipment and set design, Goal Fest 44 models displayed the car in the timeline. The event also had attractions for all consumer profiles of the car, provided space to display vehicles tuned and collectors, and lounge with activities tailored to women and children.
Gol Fest Spelt out with Brand Cars
Winning an entry in the Guinness Book of records for the largest mosaic made of cars.