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Engauge

  • 375 Front Street, Suite 400
    Columbus, Ohio 43215 United States
  • Website: http://www.engauge.com/
  • Contacts: Rick K. Milenthal

Business Insights

  • Rick Milenthal

    Stop Talking About Media. It’s the Mode That Counts.

    • Author: Rick Milenthal
    • Agency: Engauge, Columbus, United States

    Full Article »

    We visited people’s homes in Columbus, Ohio (a test marketing Mecca) to do the unthinkable: mess with their media. We found out that when they spend time with media they do it with a purpose, goal, or need that drives their behavior.

    posted 05/14/2008 - 8:17am