the power of the network
Focus Advertising Middle East
- Al Wilada Street, Alfadl Building 2nd, Al Hamra District
Jeddah, 21495 Saudi Arabia - Contacts: Hassan Alfadl
Fact Sheet
What We Do
Focusadvertising works as a one-stop shop. This gives us a clear advantage in building synergy between specialists in the marketing industry to give a final product to our B2B clients that match their needs in an integrated manner. Our sister facilities, specialized in Media buying, direct marketing, customer contact services, and production work under our direct supervision to make sure clients get the maximum results for their marketing projects.
Our detailed “menu of services” includes collaborating with research companies to gather qualitative and quantitative market research in the Saudi market. Using this information we develop new business ideas for existing and potential clients, offering them our service of strategic integrated planning.
On the creative front, we develop small, targeted direct mail materials from distributed flyers, leaflets, brochures, roll ups, to expensive luxury gift items as giveaways. Our creative services are divided into the above below the line items as TVC visualizing, concept and production, radio, and outdoor concept and execution. We also focus on product packaging, event branding and professional photography. – All in all – an integrated effort to help our clients “Focus” on their marketing efforts and advertising spend.
Agency Philosophy and Competitive Advantages
Our philosophy is based on offering the same rigorous marketing and business principles that general market agencies demand… and marry them with our extensive expertise in the Saudi and Regional market with the reliable support of our global partners worldwidepartners inc.
Our key strength is our ability to target the local audience, considering our wealth of expertise serving large, local/global clients in Arabic and English communications. We thrive on our strategic planning, retail management for FMCG organizations, packaging, corporate ID development, direct marketing and event management. Having worked in the industry since 1999, we believe our strong account management and creative teams, located in Jeddah (HQ), Dubai, Riyadh, Beirut, and London along with strategic support gives us an excellent opportunity to flexibly serve B2B needs in the Saudi, Regional and Global markets.
