Grupo Zapping Comunicación, S.A.

Fact Sheet

What We Do

Zapping/M&CSaatchi breaks down into four departments: advertising, design, web and activities. In all departments we develop hard-hitting simplicity in thought and hard-hitting visualization of ideas.

Advertising creates all traditional ATL advertising. We help brands to attract, cultivate loyalty and create value for their clients, consumers and channels. We strive to create lasting and profitable relations between brands and their clients.

Design studio specializes in creative pieces that require more graphic design, rather than advertising content. Our vision is based on the visual impact and communication efficiency of pieces. We create corporate image tools, (naming, logos, signage, etc) and direct marketing material, (brochures, invitations, press-books, tradeshow stands, packaging, etc).

Web focuses on full-range design from the “back end” through the final consumer. We create corporate web sites, various advertising formats, (banners, widgets, interstitials, skyscrapers, etc) and interactive CDs.

Activities specializes in relational marketing and special campaigns, such as promotion, events, mobile marketing and BTL integration. We make brands relate to, communicate to and interact with their consumers on a one-by-one basis through unconventional channels.
 

Agency Philosophy and Competitive Advantages

Our vision: only simple, distinct, passionate solutions will achieve outstanding position, reach the mind, be remembered and find a place in the consumers´ hearts. Simple messages reach the mind more easily and stay in mind longer. One brand, one word.

We have extensive experience in automotive, real estate, construction, building products, media outlets, retail, financial institutions, NGOs, packaged foods, alcoholic beverages and government programs.

In 2007 we joined the M&CSaatchi network and now our own values are enhanced by the extra dimension and opportunities deriving from a network of 18 agencies around the world.