Hydrogen

Fact Sheet

What We Do

Hydrogen has an impeccable track record of partnering with clients to build brand equity and preference, to maximize marketing ROI, and to set and achieve—or exceed— marketing goals and objectives. We know that no matter how successful any given campaign might be, there are always ways to learn and improve. We also know that when we are successful, it is never because of our efforts alone. Collaboration, teamwork and effort between agency, client and stakeholders are harbingers of success.

Our specific in-house services include:

• strategic planning
• connection planning
• brand design and development
• online marketing
• demand generation
• awareness and perception enhancement
• campaign performance and metrics
• retention and loyalty programs
• media planning and buying strategy
• public relations

Through the expertise and insight of professionals who specialize in each of these disciplines, Hydrogen is able to build comprehensive marketing programs that leverage great ideas across a broad spectrum of communications tactics. This approach allows us to reach out and touch both internal and external audiences in ways that are dynamic, contextual and motivating.

Hydrogen is a “whatever it takes to accelerate your business” agency. Whether you need to develop or refocus your brand, increase awareness and demand for your products or services, improve your campaign accountability and performance, deepen your existing customer relationships, or develop a launch plan that can catapult your success, we’re ready.
 

Agency Philosophy and Competitive Advantages

Hydrogen’s philosophy is that the best marketing ideas are the simplest and most relevant. We unearth them through our proven strategic-planning process, including the initial discovery and distillation phases which provide the opportunity for combined agency and client teams to discover all of the factors that comprise the business problem. We then distill that information into a singular strategic direction that can serve as the foundation for ongoing marketing efforts.

The Hydrogen team consists of experts who have worked on some the of the world’s biggest and best-known brands – Apple, Caterpillar, Microsoft, Pepsi, Washington Mutual, eBay, Conagra, Kodak and others. These people joined Hydrogen because they wanted to leverage their experience within an agency that was smaller and could be extremely nimble—an agency like Hydrogen.

Our clients are always impressed that Hydrogen is not a bureaucracy. We think of ourselves as an extension of our clients’ marketing departments and when we speak of our clients, we have a tendency to say “we,” rather than “us” and “them.” We apply our best thinking to each project, gathering strategic planning, media, connections planning, PR, direct mail and creative experts around the table (literally) to solve our clients’ problems.