the power of the network
kirshenbaum bond + partners
- 160 Varick Street, 4th Floor
New York, New York 10013 United States - Website: http://www.kb.com/
- Contacts: Jon Bond
Fact Sheet
What We Do
The Agency's Philosophy: Creating Word-of-Mouth. Word-of-mouth is the most powerful medium because of the overwhelming credibility of the personal endorsement. People really buy from other people, not advertising. This is the essence of word-of-mouth. However, you cannot buy time on the "word-of-mouth channel." So how do you get a brand talked about?
The KB&P strategy and creative development process is designed to "program" the target to say the right things about the brand. The strategy is what you want them to say; but the creative must be dynamic enough to incite discussion.
