Legend Group

Fact Sheet

What We Do

Agency handles accounts:
 

• Nestle Poland – Winiary (the biggest food brand in Poland). We have developed and carried out over 100 campaigns building the brand’s strong image.
• Gerber. The Polish market leader in the category of meals for children. Our objective was to establish new, strong and lasting positioning for Gerber brand in Poland.
• Herbapol- fruit tea brand. Our aim was to inform consumers about new products, positioning and to develop a common communication platform for the other Herbapol Lublin products.
• Morliny- smoked meat brand. Our objective was to create a unique brand image that would differentiate Morliny from the other brands on the market.
• Agros Nova- leader in juice category in Poland. For Garden brand, we developed a TV commercial whose objective was to communicate a new Garden offer and to strengthen it’s image.

Others:

• GlaxoSmithKline (leader on the Polish pharmaceutical market)- supporting 5 brands.
• Ewopharma- supporting brands: Revalid, Remotiv. The ads have been developed for the Polish, Czech and Slovak markets.
• Nepentes- launching a new medicine for cold sore ERAZABAN on the Polish market.
• Eden- developing several direct marketing campaigns.

Social campaigns:

• “Carrot”. The educational campaign carried out on the Bulgarian market, organised by the Polish Association of Juices Producers (KUPS), co-financed by the European Union and the Republic of Poland. The objective was to promote the image of carrot juices as healthy products.
• “Fully Able at Work”. Project co-financed by the European Union under the European Social Fund and the National Disabled Persons Rehabilitation Fund (PFRON). The objective was to change social attitudes towards the disabled among the potential employers on the open labour market and among their employees.

Expertise: Agency has its own production studio, has conducted many campaigns and produced about 400 TV commercials.
 

Agency Philosophy and Competitive Advantages

We got 3rd position in the Client Satisfaction Study conducted in 2007, commissioned by the Advertising Agencies Associations and included 29 leading advertising agencies (Polish and network).

• What our Clients appreciate in Legend Group:
• Understanding their objectives
• Strategic support
• Effective creative solution
• Punctuality
• Professionalism

Our main principle is “Creativity based on strong pillars”. It is more than an advertising slogan- it is a philosophy reflected in the way we work. We start our creative process by going deep into consumers insights. We believe that creativity should be the means to achieve business results measured by market shares, sales and profit increase.

The essence of every good advertisement lies in good strategic thinking based on understanding of the business, consumer, brand and the product. Therefore, we have implemented our own strategic process, consisting of market analysis, audit of the brand and the leadership valuation with leadership vision models. We start all the creative activities reinforced with a solid knowledge.
Our strengths:

• In-depth understanding of the consumer (numerous research projects, including ethnographic studies)
• Vast experience in the production of TV commercials
• Local brand communication management within the global structures
• Carrying out multimedia campaigns.