Marsh Inc.

Elementary students are exposed to an unprecedented level of marketing messages for fast food brands today, more than any other demographic in American history.

posted 07/29/2010 - 11:21am

With rising energy costs and the current economic climate, consumer preferences have undergone a major shift reflecting a greater concern for the environment, for value and for health. A new Conscious Consumer has risen, one that demands transparency and seeks to engage with the products they choose to purchase.

posted 04/20/2010 - 12:15pm

Marsh Chief Client Officer, Pete Costanzo makes the point that agencies need to know who they are and be true to their core values, now more than ever.

posted 01/13/2010 - 9:49am

Managing and exceeding client expectations and providing expert counsel is part of the agency and design firm DNA. We probably all believe we do it well. And we know the relationship between agency and client represents the cornerstone of any success formula.

posted 09/25/2009 - 10:07am

The age of green products and green marketing is upon us. From cold-water detergents to more energy-efficient light bulbs, brand marketers are moving to market green products that promise progressive value, while consumers are recognizing that this value is worth paying for.

posted 07/01/2009 - 11:02am

In light of the recent packaging redesign fiasco Tropicana endured and the questions surrounding the twenty seven page justification for the Pepsi redesign, it seemed timely to ask why these two iconic brands didn’t hire brand identity and package design firms for these highly visible initiatives

posted 03/18/2009 - 9:00am

Trends in retail marketing have certainly been focused on communication of product benefits, equities and events through digital methods...

posted 11/24/2008 - 2:45pm