metzgerlehner worldwide partners

Fact Sheet

What We Do

From the one-dimensional to the multidimensional approach: Integrated communication.

Although classical advertising still inevitably plays a central role in marketing communication there are virtually no limits to the complementary measures that can be used. At metzgerlehner we have understood the signs of the time and the challenges coming with it: with our integrated unit of «metzgerlehner digital» we offer interactive media solutions while our collaboration with the inhouse dialog partner «comqued» completes our 360º way of thinking.

As communication consultants, we see our primary management function as achieving the best-possible return on investment through use of the most suitable mix of media and tools. As a full-service agency we are able to take care of all central communication services in-house.

We also maintain a range of well-established relationships with partners to handle services on an ad hoc basis - if a project requires any specific discipline we do not offer ourselves. Although this, we retain control of concept development and production management at all times.

Agency Philosophy and Competitive Advantages

 The key to our success:
 Multiply the Power of the Idea

The flood of information that continues to grow from one year to the next proportionately devalues advertising budgets. The direct result of this is it constantly takes more efforts to be seen, heard and understood.

This is why we consider it our job to put every cent spent on advertising to better and more selective use. In other word, to accelerate – and simultaneously boost – the return on the client’s investment. To achieve this, we have developed our 3C Formula. This encapsulates an approach that applies to all our strategic considerations and solutions:

Clarity x Creativity x Consistency = Multiplying the communication effect

Clarity achieves understanding:
The clearer the benefit, the more convincing the message.

Creativity achieves attention:
The more creative the presentation, the higher the attention.

Continuity achieves trust:
The steadier the communication, the longer lasts the impact.