the power of the network
Mintz + Hoke Communications Group
- 40 Tower Lane,
Avon, Connecticut 06001 United States - Website: http://www.mintz-hoke.com/
- Contacts: Mary Farrell
Business Insights
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Navigating Your Brand Through Treacherous Channels
- Author: Bill Field
- Agency: Mintz + Hoke Communications Group, Avon, United States
Today brands run a maze-like gauntlet called their “channel partners.” Ignore the “channel” at your own risk.
posted 05/10/2008 - 1:45pm
