Preston Kelly

Fact Sheet

What We Do

Preston Kelly is a 55 million dollar, full-service marketing communications agency, founded in 1950. We are employee-owned and fiercely independent and believe that it gives our clients an advantage since we make our decisions based on what’s best for them rather than an agency holding company.

Our mission is to create iconic ideas for a list of blue chip clients seeking to accelerate their brands beyond their market performance. We not only help our clients think iconically, but we help them use iconic ideas in all forms of communication: Advertising, Brand Strategy, Design, Direct, Interactive, Social Marketing, Guerilla/Street Marketing, Media/Connections Planning and Internal Communications. These disciplines provide our clients with cohesive campaigns that bring their iconic ideas to life where consumers are most receptive. We not only believe passionately in what we bring to the party - we have the case studies and the Effie Awards (based on advertising effectiveness) to prove it.

Our market niches include retail, outdoor recreation, consumer packaged goods, restaurants, financial services, insurance, and home. We believe that by having clients with diverse needs we grow in experiences that we can apply to other clients’ businesses. Our approach means that we don’t lose sight of innovations happening outside of one or two business microcosms. We serve clients with full brand strategy needs on retainer basis; as well as fulfilling project needs if the fit is right.

Agency Philosophy and Competitive Advantages

Iconic Ideas

There’s no room in anyone’s head for another standard marketing message, no matter how clever. That’s why we don’t spend our client’s money on advertising; we invest in iconic ideas.

Never has iconic thinking been so urgent for branding as it is today. As media choices fragment and messages expand from reductive slogans to consumer empowering information, what will create a cohesive whole?

Iconic ideas empower your brand to gel; with online, viral films, TV, street marketing, outdoor, print, sales materials, POP or a mention in someone else’s blog. We’re guessing you don’t have extra millions to spend trying to control your message. Iconic ideas allow you to create a brand story, then set it free for others to pass along by email, YouTube, Facebook, Twitter, word-of-mouth, or whatever the next social-networking trend will be.

Iconic ideas work. That’s why Taco John’s with its Cowboy Monkey has outpaced Taco Bell by 4 times in same-store sales. Why HealthPartners awareness is double its closest rival. And why Roundy’s is America’s fastest growing grocery chain. Iconic ideas are also why we’ve won so many Effie Awards for advertising effectiveness in recent years. We can get the same results for you.