Siddall, Inc.

Fact Sheet

What We Do

WE CREATE ENDURING BRANDS.

EMOTIONAL RELEVANCE – We build brands with a process that clearly demonstrates how you can effectively create emotionally relevant, lasting relationships with your targets. The benefit: our brand process creates “brand advocates” who are loyal purchasers of your products and services and passionate recommenders. This ardent support not only drives revenue – it creates insulation against competitors’ claims, market shifts and business fluctuations.

BALANCE – Enduring brands connect both internally and externally: the brand outreach to external targets will be supported by shared, internal values and consistent, supportive behavior. Today’s sophisticated consumer will not support or buy your brand if they discover these elements are not balanced.

MEDIA INTEGRATION – Brand messages have impact when they meaningfully touch the customer through a multitude of brand encounters. The conversation is not forced, it is natural. Today, disciplined integration of all relative media, at key points in the process is critical to the brand’s acceptance. The introduction and intrusion of your brand message into the customer’s like must be relevant, meaningful and authentic, in the media they choose, at the point of time they want to engage in the dialogue.

ACCOUNTABILITY – For over 30 years, we have included standards of measurement in the communications programs we recommend. And, today, electronic marketing’s ability to measure and track behavior provides a rich new treasure trove for measurement. We believe that testing and making improvements based on continuous learning is essential. This is the most critical element in guaranteeing brand endurance over time.

Agency Philosophy and Competitive Advantages

We are focused on doing the right thing for your business and your brand so that they will endure.

Experience has taught us that collaboration around a disciplined process builds insight and accountability. This is the critical step to building enduring brands. Our clients are at t eh center of this process which consistently guides our mutual exploration to the “sweet spot” that drives an emotionally relevant brand. This process also helps determine the best way to track behavior and assess results so we continuously improve brand performance.

We value being a part of your strategic communications team. And it is equally important for you to be part of our brand development effort. In a time when ideas can be copied and a news story can slash around the world in seconds, it is imperative to have a brand team that is both focused and in-touch emotionally.

We apply our process to many industries, with many audiences and in many countries, but the bottom line is always the same: we define the emotional strengths of the brand, deliver it credibly and monitor progress to continually improvise and improve, so you reach and exceed your goals.