network: Strategic Partners

Agency Enterprise Software

Advantage Enterprise is a popular and advanced Agency Management system being used by over 500 advertising and marketing firms in North America. This integrated software system encompasses all facets of project management, media management, accounting, client and job profitability, employee productivity, and internal communications. The entire agency workflow process is streamlined to ensure higher productivity and efficiency. Advantage is a native Windows application utilizing MS SQL Server but also provides comprehensive browser-based products called Webvantage and Webvantage Client Portal.

Nielsen Online - Online Media and Planning Buying Tool

Nielsen delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media (CGM)/word-of-mouth, e-commerce and consumer behavior. Nielsen’s NetRatings audience measurement and advertising solutions provide brand marketers, agencies and publishers a more complete view of their markets and audiences through combined insights, market intelligence and advanced measurement technologies. Nielsen’s BuzzMetrics helps agencies promote/protect brands through innovative and high-quality CGM measurement and analysis.

Nielsen’s innovative suite of Internet media and market research products help advertising agencies understand how your client’s target market spend their time online, how your online and offline campaigns resonate with consumers and how much money is spent on online campaigns. Proprietary tools and custom analytics provide actionable insights to help define business opportunities and power online strategies.

Traffiq - Digital Media Planning/Buying Platform

TRAFFIQ is the industry’s leading digital media planning, buying and management platform. It enables agencies to research, plan, negotiate and buy directly from multiple online publishers, ad networks and exchanges. It’s
an end-to-end platform that efficiently and transparently facilitates the buying and selling of display digital media.

TRAFFIQ seamlessly takes orders from IO to live flight with built-in ad operation automation, free ad serving functionality and comprehensive campaign analytics. TRAFFIQ users can access and buy from thousands of publishers, receive real-time campaign and budget reporting and receive only a single, streamlined monthly invoice.

Through this exclusive partnership with TRAFFQ, WPI partners will enjoy unique benefits in the form of platform usage credits. The accumulated usage credits can be used a variety of ways either directly benefiting your company, or your client. To learn more, please email Al Moffatt at alm@worldwidepartners.com ot Scott Portugal at TRAFFIQ WPIMember@traffiq.com

ECCO International Public Relations

Worldwide Partners, Inc., and ECCO International Public Relations have a strategic alliance to offer clients and partner agencies better access to a broader range of integrated marketing communications and specialized public relations resources worldwide.  

Through this alliance, we can truly tailor the structure of a client’s business to include geography, category expertise and the full range of communication disciplines in order to build global brands with a local touch.

ECCO has over 30 members in over 40 countries with €48,000,000 in billings. 

Brand Strategists Prospero

A premier brand and account planning talent with an ability for solving complex business problems for both business-to-business and consumer brands.

This alliance allows our partners to work with brilliant planners directly on their client's marketing challenges such as: revitalizing existing brands, introducing new brands, developing line extensions and creating new products or services. They use collaborative client/agency workshops that are developed specifically for each assignment, quantitative studies to identify and prioritize target segments and quantify market opportunities and qualitative research to uncover actionable insights that can be turned into strategy.

Russell Research

Russell Research teams with Prospero (our qualitative research partner) to offer high-quality local, regional, national and/or international quantitative research with insightful analysis and actionable conclusions. Founded in 1946, Russell is one of the industry's top custom-research firms with a diverse client roster, including Fortune 500 companies, government agencies, advertising agencies, consultancies and public relations firms.

Ark/AAI - New Business Consultancy

Ark/AAI provides customized, business development consulting services for agencies worldwide. Applying their 26+ years of experience and insights gained watching thousands of agency presentations - including the best and brightest in the world - Ark/AAI can significantly enhance your new business effectiveness.

Ark has offices in NYC and Los Angeles and is the North America partner of Agency Assessments International (AAI), a London-based consultancy with operations on six continents. Ark can also provide first-hand knowledge of best practices in business development having worked with a wide range of agency sizes, geographies, models and specialist disciplines - from the world's largest network agencies to some of the most innovative, independent start-ups. Ark is also a leading agency search consultancy so they are intimately familiar with what clients want and need.

Reed Smith - Legal Consulting Service

Worldwide Partner agencies that choose to participate will be able to call Reed Smith for opinions or information on advertising law issues. This service gives you access to an experienced attorney for an answer to a quick question or for an initial reaction to a problem without incurring an additional fee.

James H. Gilmore - Strategic Horizons LLP

Jim Gilmore, noted author, speaker and marketing consultant, is offering Worldwide Partners firms special rates for interacting with clients and/or meeting with agency staff. Gilmore can be retained to speak at any single-client meeting or multi-client event that you conduct/sponsor. Or he can be retained to just share details with internal staff, with either a focus on overall client relationships or client-specific work.

Gilmore is the author of The Experience Economy and most recently Authenticity: What Consumers Really Want. Gilmore appeared at the 2006 World Meeting and the WPI China Marketing Summit and has worked with several partner agencies. The thesis of Gilmore’s new Authenticity book is that in our increasingly experience-driven world, consumers seek the authentic where and when they buy. The book presents a host of frameworks and tools for helping clients render authenticity in what they offer and how they represent these offerings in the marketplace.

HPI Research - Global Market Research Company

Founded 30 years ago, HPI has grown to become the UK’s largest independent research agency. HPI provides quantitative and qualitative research services across the globe, each year typically conducting assignments in 40 geographic markets.

HPI has a team of 60 talented and dedicated researchers, providing a blend of youth and experience, pioneering new methods and using hard earned knowledge to deliver high quality insights across almost any sector you can imagine.

HPI is probably best known for our work in sectors such as telecoms, retail, finance, drink and automotive but in fact, their experience spans the whole A to Z of product and service categories.

They conduct research across the whole range of project types: U&A, creative development (above, below, through, on and off-line), strategic development, NPD, brand positioning and architecture, packaging and segmentation. They offer qualitative and quantitative research, on and offline, consumer and B2B.
Major clients include British Airways, Vodafone, Visa, Nokia and Santander.