The Ultimate Las Vegas Upgrade

OCTOBER 12, 2015

WestJet recently took its “Surprise & Delight” series to a whole new level with the help of Las Vegas and R&R Partners! The “Ultimate Vegas Upgrade” was an action-filled experience for unsuspecting guests on board WestJet flight 1116 from Toronto to Las Vegas.

Upon landing, Carrot Top popped on board and delivered the exciting news – to get ready for a Las Vegas experience of a lifetime. They were then re-routed from their planned itinerary to a stunning party in a private airplane hangar filled with some of the city’s top talent including Jabbawockeez, Terry Fator, Zarkana by Cirque du Soleil, celebrity chef Susan Feniger and mixologistMariena Mercer, who delivered delicious small bites and refreshing cocktails. And for a few lucky guests, their trips were upgraded even further to include some of the destination’s finest amenities– from front-row show tickets to VIP nightclub experiences and luxurious resort suites.
Catch this Vegas edition of WestJet’s “Surprise & Delight” series, here:


Client: The Las Vegas Convention & Visitors Authority
Agency: R&R Partners
Executive Creative Director: Arnie DiGeorge
Brand Supervisor: Alyson Ashbock
Brand Manager: Amber Allen
Public Relations Account Executive: Jennifer Nechiporenko
Senior Project Manager: Angela Suganuma
Agency Producer: Gerri Angelo
Social Media Associate Director: Cyler Pennington
Social Media Supervisor: Daniel Williams
Media Director: Lindsey Patterson
Digital Media Supervisor: Kris Cichoski


Greg Plata – Team Lead, Sponsorship & Experiential Marketing
Corey Evans – Manager, Community Investment, Sponsorship & Experiential Marketing
Robert Palmer – Manager, Public Relations
Darren Hailes – Advisor, Emerging Media
Greg Hounslow – Manager, Emerging Media
Richard Bartrem – Vice President, Communications and Community Relations


Executive Producer – Mike Mills
Production Manager – Peter Simovic
Director – Mark Bone
Associate Creative Director – RenOlivieri
Director of Photography – Simon Shohet
Video Editor – Peter Miller
Motion Graphics Design – Jason Ryan
Sound Mixing – Imprint Music
Colour Grade – The Vanity