Partner Winsper Selected as Brand Agency of Record for Carpet One Floor & Home
Independent Boston marketing firm Winsper, a Worldwide Partners member, announced that after a three month competitive review, it has been selected as the integrated brand agency of record for Carpet One Floor & Home, a CCA Global Partners company. Winsper successfully competed against several large agencies. Carpet One Floor & Home is a cooperative of floor covering retailers throughout the United States and Canada. New work will debut in the Spring of 2016.
Former Nevada Congressman Steven Horsford’s R&R Resources+ Named Agency of Record for MGM National Harbor
Former Nevada Congressman Steven Horsford announced today that his firm R&R Resources+ will lead the brand marketing efforts for MGM National Harbor, the $1.3 billion gaming resort under development in Prince George’s County, Maryland. The project is scheduled to open in the second half of 2016.
Catholic Health Initiatives Names Partner Preston Kelly Agency of Record
Minneapolis agency Preston Kelly extends its reputation as a leading agency in the healthcare market by being named agency of record for Catholic Health Initiatives (CHI) of Englewood, Colo. following a national search.
VisitScotland appoints partner The Union for global brand brief
VisitScotland, the national tourist board agency for Scotland, has appointed The Union to deliver a global brand campaign. The appointment comes after a competitive tender on the Scottish Government’s marketing roster.
Partner Winsper and Janome Reveal New North American Brand Strategy at ANA Business-to-Business Committee Event
Partner Winsper, a strategic marketing consultancy group, in partnership with Janome, the world’s premier manufacturer of sewing technology, is proud to share Janome’s new brand identity and demand generation campaigns at the ANA Business-to-Business Committee meeting today.