WestJet recently took its “Surprise & Delight” series to a whole new level with the help of Las Vegas and R&R Partners! The “Ultimate Vegas Upgrade” was an action-filled experience for unsuspecting guests on board WestJet flight 1116 from Toronto to Las Vegas.
Partner Preston Kelly Launches Love + Medicine Campaign for Gundersen Health System
Partner Preston Kelly recently developed and executed an overarching brand positioning campaign for Gundersen Health System, an integrated health system headquartered in La Crosse, Wisconsin. Two years ago, Gundersen refreshed its brand identity, changing its system name from Gundersen Lutheran to Gundersen Health System. Preston Kelly’s challenge was to bring Gundersen’s brand promise to life (“where caring meets excellence”) in a way that distinguishes it from the competition.