Viveca Chan, founder of WE group, has been honored by Campaign China on the “Digital A-list” for two consecutive years and now inducted into the Hall of Fame.
On the second annual “Digital A-List” released by Campaign China at the end of April 2015, honorees are either industry elites or future leaders who have pushed the boundaries of the China digital industry and are outstanding entrepreneurs, doers and thinkers active in the digital arena. It is the second time that Viveca Chan has been selected for the “Digital A-list” list. Together with her in the Hall of Fame are the giants of China’s digital industry: Charles Chao from Sina, Pony Ma from Tencent, Robin Li from Baidu, and Jack Ma from Alibaba.
Viveca is the founder of the WE group of companies. Previously, she was the Chairman and CEO of Grey Global Group Greater China and has always been an industry pioneer. In the 90’s, she opened up many new marketing businesses, including independent media company (Mediacom), interactive marketing, internet advertising, CRM operation models and so on. Being a visionary, she founded her own brand marketing agency WE Marketing Group in 2005, social marketing company WE Digital in 2011, e-commerce company WE Commerce in late 2013, and WE Tech in 2014. WE Group is now the first one-stop shop agency in China that links the last mile by providing branding strategy & creative, digital marketing, e-commerce strategy and operations, big data insight, and CRM services.
As a recognized industry leader, Viveca has won numerous awards and honors, including Ad Age Global’s 2013 100 Most Influential Women in Advertising, New York Festivals’ Contributor Award to China Advertising, Top 100 China Entrepreneurs from China Economic Journal, “Leading Advertising Professionals with Influence on China’s Advertising Development in the Past 30 years” from China Advertising Magazine, and more. In the late April Golden Mouse Digital Marketing Award, Viveca did not only win “The Most Influential Digital Marketer of the Year” but also the “Outstanding Contribution Honor” specially granted by the committee.
WE Group has more than 400 staff and offices in Shanghai, Beijing, Guangzhou, Nanjing, and Hong Kong serving brands including Visit California，Lufthansa German Airlines, Chery, China Auto Rental, Estee Lauder, ICBC，Mercedes-Benz, Kjeldsens, CISCO，Campbell’s, Hutchison Whampoa, Cheung Kong Real Estate, etc. WE has been a member of Worldwide Partners since 2005. The 10th largest network of independent agencies worldwide.