Run With Hart

project-details

Project details

Multi-market event.

Client

Nike

Agency Partner

On Board Experiential
Sausalito, California, USA

Challenge

Create an inspiring extension of Nike’s simple, but powerful, invitation to everyone in the world: “Come Run With Us.”

Solution

During the summer of 2015, that invitation was received and accepted by rockstar comedian Kevin Hart. But not only did he accept, he passed it on to others, inviting them to “Run With Hart” across cities throughout the U.S. Collectively we ran over 40,000 miles and smashed Personal Bests while running alongside Nike Athletes, Jahlil Okafor, Chris Paul, Matt Centrowitz, Treniere Moser, Galen Rupp and Carmelita Jeter. And most importantly Kevin and our NRC Coaches and Pacers pushed 1,000’s of athletes who had never run before to cross their first starting line.

Result

Over the course of the summer, nearly 13,000 athletes of all ability levels joined Kevin in not only accepting the invitation, but pushed themselves to be better. 11,188 athletes signed up to continue the journey by becoming Nike+ members, and the resulting energy created over 12M media engagements.

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