The Agency Futures Index, WPI’s quarterly benchmark created by Agency Futures and Question & Retain, shows independent agencies are growing, hiring and moving up the strategy spectrum. As consumers migrate to new forms of content and commerce, they render many brand playbooks obsolete. And as clients take data and technology functions in-house, they need more help turning fresh insights into business advantages.
The result: indies are getting asked for strategy, and finding it’s more profitable than any other agency service. To seize the strategy opportunity, agencies are focusing on new approaches to talent for a largely hybrid working environment.